Visual Design Degree Outlook
Visual design is a broad term that covers all the areas under graphic design as well as film and video and multimedia. The person who studies visual design and who does not specialize in any one graphic design avenue has all intentions of becoming an art director or creative director in a design or advertising studio. These are leadership positions that require the person supervise all the labor that goes into completing a design project, including the creative ideas.
Most design projects completed by a graphic design or advertising studio begin with brainstorming ideas. The people who brainstorm include the creative director, the art director, or the person who heads up the design team, the advertising or marketing department heads, and others who have input into the project. Once the idea is decided upon, the various department heads take the project back to their employees to begin work.
The creative director will make sure that the creative team the layout and design artists, typesetters, illustrators, photographers, and whoever else is involved in a project understand the project and can finish their separate components on time to create the prototype. The creative director may work directly with the copywriters or scriptwriters, but if the studio is large enough, the art director may work with the writing team. These titles are not absolute, as the hierarchy in some studios may vary according to responsibilities.
The student who studies as many different fields as possible along with writing classes and business and/or marketing classes can develop a well-rounded education fit to enter a leadership position. But, most graduates will begin in entry level positions unless they go on to earn a master's degree in design theory. Visual communications and design is about communicating with visual elements, and the person who succeeds in this field will have a handle on various ways to accomplish a goal for a client.
Individuals who study a broad range of topics in design school may also become freelancers who network with others to complete design projects. That person may show great leadership and business skills, along with the ability to deal with clients and to pull together various team members to finish a project on time. This type of work requires patience, perseverance, and business savvy.