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Package Design Degree Outlook

The next time you walk into a retail store, look around at all the packages you see. Which packages call out to you? Why? Is it the color? Or, is it the typography or the shape of the package? Package designers must take all these attributes into consideration and more when they design packaging for commercial products.

In another situation, a graphic design student may experience a class on three-dimensional forms in college. If that student becomes enamored with this class, he or she may decide to specialize in package design. Package designers create the package that protects products in transit or in storage. But, they also produce the packages for products that sit on the shelves at your local retail stores. These designers work with retail as well as wholesale packaging, and they also may develop prototypes for shows and exhibitions. A package design career might be the perfect fit for you if all of these things excite you. 

Package designers must learn about the materials that are commonly used for packaging so that they don't reinvent the wheel. With that said, many package designers today are setting the pace in green' design as they create packages that are made from biodegradable, recyclable, or reusable materials. These designers also need knowledge about consumer psychology, logistics, and marketing to understand why certain package designs won't work, why certain colors do work, and why some typography is impossible to use while other typefaces have become standards in this field.

Package designers also learn about government regulations, as many products must carry labels that warn handlers or the general public about the product inside the package. These warning labels must stand out, but they also must become part of the overall design. So, this field has its creative limitations, but overcoming the challenges can be rewarding.

A two- to four year graphic design degree with a focus on package design will serve well for the student who wants to enter this field. A focus on typography, color theory, three-dimensional forms, layout and design, photography, illustration, and marketing and business courses should mesh to form a well-rounded base for studies.

An internship at an advertising studio might help to validate a student's decision to become a package designer. Also, attend many trade shows to learn more about how package design is used at the wholesale level as opposed to retail. For the latter, you can use your local grocery store as a classroom as you study various packages!


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Results:  7
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Fashion Marketing & Management (BA)
  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
  • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
AAS in Business Administration - Retail Management
  • Degrees offered include Bachelor of Science in Accounting, Bachelor of Science in Business Administration, and Master of Business Administration.
  • Students are instructed in relevant business skills like communication, mathematics, and management.
  • Coursework emphasizes the development of project management, communication, decision-making, and problem-solving skills.
  • Flexible, 100% online and campus based programs available.
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
BA/Service Management - Mass-market Retail Enterprise Management
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
  • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
  • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
  • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
  • Online Courses
  • Financial Aid
  • Transferable Credits
  • Aims to prepare students for a successful career in the Barbering/Hair Stylist industry.
  • Students can gain real-world experience through the school’s public salon.
  • With classes starting weekly, students can begin their program as soon as they’re ready.
  • The Barber/Hair Stylist and Teacher/ Manager/ Instructor programs are available.
  • 3 campus locations are available throughout Little Rock, Arkansas.
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  •  Ranked one of the Best Online Bachelor’s Programs in 2014 by U.S. News & World Report.
  •  Offers a no-obligation, 3-week trial period where students may determine if the university is right for them before they commit to it.
  •  Strives to be a student’s partner in lifelong learning; committed to helping them achieve their goals.
  •  Serves students of all ages, from first-graders learning to read to professionals seeking postgraduate training.
  •  Provides career-oriented diploma through master’s programs in fields such as healthcare, business, legal and paralegal services, information technology, criminal justice and design.
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Business Management & Accounting - Retail Sales Management (AAS)
  • Gives students a new laptop they can keep as a gift upon graduation.
  • Provides students the opportunity to save up to $5,000 on their degree with Fresh Start Scholarships.
  • Offers monthly start dates so students can choose when their program begins.
  • Students can earn an Associate's degree in as few as 15 months or Bachelor's degree in as few as 30 months.
  • A private, nonprofit college founded in Ogden-West Haven, Utah, in September 1891.

Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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  • Flexible Scheduling
  • Financial Aid
Business Management & Accounting - Retail Sales Management (AAS)
CollegeAmerica , Colorado Springs
  • A private, nonprofit college investing in its students since 1964.
  • Gives students a new laptop they can keep as a gift upon graduation.
  • Has seven campus location plus online degree programs offered through their partner Stevens-Henager College.
  • Lets students choose when their program begins with monthly start dates.
  • Offers a complimentary Career Assessments to prospective students.

Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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  • Flexible Scheduling
  • Financial Aid