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Package Design Degree Outlook

The next time you walk into a retail store, look around at all the packages you see. Which packages call out to you? Why? Is it the color? Or, is it the typography or the shape of the package? Package designers must take all these attributes into consideration and more when they design packaging for commercial products.

In another situation, a graphic design student may experience a class on three-dimensional forms in college. If that student becomes enamored with this class, he or she may decide to specialize in package design. Package designers create the package that protects products in transit or in storage. But, they also produce the packages for products that sit on the shelves at your local retail stores. These designers work with retail as well as wholesale packaging, and they also may develop prototypes for shows and exhibitions. A package design career might be the perfect fit for you if all of these things excite you. 

Package designers must learn about the materials that are commonly used for packaging so that they don't reinvent the wheel. With that said, many package designers today are setting the pace in green' design as they create packages that are made from biodegradable, recyclable, or reusable materials. These designers also need knowledge about consumer psychology, logistics, and marketing to understand why certain package designs won't work, why certain colors do work, and why some typography is impossible to use while other typefaces have become standards in this field.

Package designers also learn about government regulations, as many products must carry labels that warn handlers or the general public about the product inside the package. These warning labels must stand out, but they also must become part of the overall design. So, this field has its creative limitations, but overcoming the challenges can be rewarding.

A two- to four year graphic design degree with a focus on package design will serve well for the student who wants to enter this field. A focus on typography, color theory, three-dimensional forms, layout and design, photography, illustration, and marketing and business courses should mesh to form a well-rounded base for studies.

An internship at an advertising studio might help to validate a student's decision to become a package designer. Also, attend many trade shows to learn more about how package design is used at the wholesale level as opposed to retail. For the latter, you can use your local grocery store as a classroom as you study various packages!


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Results:  7
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Fashion Marketing & Management (BA)
  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
  • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
AAS in Business Administration - Retail Management
  • Degrees offered include Bachelor of Science in Accounting, Bachelor of Science in Business Administration, and Master of Business Administration.
  • Students are instructed in relevant business skills like communication, mathematics, and management.
  • Coursework emphasizes the development of project management, communication, decision-making, and problem-solving skills.
  • Flexible, 100% online and campus based programs available.
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
AAS in Fashion Marketing & Management
  • Ranked among the Best Online Bachelor's Degree Programs in 2015 by the U.S. News & World Report.
  • Admits students throughout the year with quarterly start dates in January, April, July, and September.
  • Provides faculty-monitored internships or job-related assignments.
  • Offers associate and bachelor degree programs in business, design, health, plus certificate programs in practical nurse, medical assistant, and more.
  • Preparing students for professional and personal success since 1931.
  • More than $64 million in Berkeley College grants and scholarships provided during the 2015-2016 award year
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  • Accredited
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
  • Ranked among the Best Business Schools in 2015 by U.S. News and World Report.
  • Ranked the #1 Public MBA program in the NYC region in 2014 by the U.S. News and World Report.
  • Educates about 4,500 undergraduate and graduate students per academic year at two campuses in New Jersey as well as five satellite locations in New Jersey and Singapore.
  • The only public university in New Jersey in the Association of American Universities (AAU), a group comprising of North America’s 63 leading research universities.
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  • Accelerated Programs
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  • Transferable Credits
AS Fashion Merchandising
Give your career a boost with an education from Southern New Hampshire University. We offer certificates, bachelor's, master's, and doctoral degrees in over 100 programs in a wide variety of subjects.
  • Online Courses
  • Aims to prepare students for a successful career in the Barbering/Hair Stylist industry.
  • Students can gain real-world experience through the school’s public salon.
  • With classes starting weekly, students can begin their program as soon as they’re ready.
  • The Barber/Hair Stylist and Teacher/ Manager/ Instructor programs are available.
  • 3 campus locations are available throughout Little Rock, Arkansas.
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Bachelor of Fine Arts Fashion Marketing
  • Recognized in the first Best for Vets: Business Schools list in Military Times Edge magazine’s 2013 “Best for Vets” edition.
  • Its Intellipath™ adaptive learning technology lets students read, watch, or listen to course content based on how you learn best.
  • Offers MUSE (My Unique Student Experience), a content delivery system that gives students the option to watch, view, read or listen to required course materials.
  • Allows students to complete courses at whatever pace they want.
  • A DANTES-affiliated university and member of the Service Members Opportunity Colleges.
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  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid