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Elements of Design

These are the ingredients to any design project, whether it's a way to set up your garden to a map that shows people who to go from here to the moon. The ingredients, like those within a cake, often interact with each other to the point that the cake wouldn't exist if one of these elements were missing. There are eight design elements that are pulled together by eight design principles.

  • Line - A line is simply a series of dots, or points, in space. That line can be straight (although some would argue that a line can never be truly straight) or curved. Lines are used to delineate objects as in a line drawing, or used to create graphs, or used to outline areas as in a framed effect. Imaginary lines are created when two areas of different colors, textures, or values meet to create a line between those effects.
  • Colour - Hues, which are represented by the shades (add black), tones (middle ranges), and tints (add white) of any given color. Get a color wheel. You'll love yourself for that effort, because a color wheel can help you to determine various color schemes such as contrasting colors, triadic schemes, etc.
  • Volume - Although volume is often represented by three-dimensional objects, a two-dimensional designer or artist can create the illusion of volume (and, therefore, depth and/or distance) through various techniques like perspective, shading, and highlights.
  • Movement - Movement is not animation, although animation illustrates movement. Movement is how you as a designer move the viewer's eye through a space with the line, contrast, volume, and the placement of objects within a design (composition).
  • Space - Space comes in two flavors: Positive space, which is represented by highlights or by an object; Negative space, which is represented by open space or by shadow. The balance of space creates a composition.
  • Texture - Texture is illusion in two-dimensional design. In other words, the designer/artist creates the "feel" of a brick, water, or other object through drawing or through photographic representation. Collage artists may represent texture through the actual object, such as sandpaper that represents sand.
  • Value - Value is light and dark and all the shades in between (gray scale). The use of this element creates contrast.
  • Typography - In design, topography is an element; however, it's an element created by other elements such as line, space, volume, and value.

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Master of Fine Arts: Graphic Design
  • Liberty University's online programs ranked in the top 5 of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility*
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Graphic Design Online

RMCAD - Where Your Creativity Comes to Life

 

Rocky Mountain College of Art + Design combines an experienced faculty of working artists with state-of-the-industry technology, creating a fine arts school like no other. Whether you pursue your degree on campus or online, RMCAD offers a hybrid of learning methods for your convenience.

 

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Graphic Design, Bachelor of Science (Online)
  • Full Sail University offers online degree programs that are designed for the world of entertainment, media, arts, and technology. Full Sail's approach is centered on real-world industry experience and creative problem solving.
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Graphic Arts (AAS)

The Secret to Getting Ahead is Getting Started

 

Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.