You look mahhhvelous dahling!
Prada, Christian Dior, Donatella Versace, and Ralph Lauren are some of the names and brands that are synonymous with fashion.

Fashion has a trickle-down effect in the industry. What you see on 5^th Avenue and Paris runways eventually influence what you may see on the clothes racks of your local department store or clothing outlets.
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Let the ads begin!
Fashion design ads are the mainstay for designers in getting the word out about new lines of clothing and coming trends. Fashion advertisements can sometimes run into bumps along the road if attention to detail is lacking in the design phase.

In this installment of Graphic design mistakes and blunders we’ll look closely at some fashion advertisements and see, literally, where things went off course.

Look and laugh but above all, learn from the missteps that can sometimes occur even to the best of us.

InStyle out of style?
InStyle magazine says that it provides ‘…the best of what’s in fashion’ plus glimpses of  ‘celebrity lifestyles.’

In this advertisement from InStyle, Amy Adams strikes a pose for the photographer and shows off her colorful gown. But there is something about this photo that seems odd.

Can you spot the error?

While the lighting for this photograph is good, the pose is not. Amy tries to give her best model pout pose but it turns into something comical because she looks as if she has the beginnings of a headache.

What also looks odd is her posing like a stork–if you look closely she only seems to be standing on just one leg.

We are guessing that Amy’s other leg is exiting out on the other side of the dress but the pose doesn’t indicate this at all.
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Elegant but wait…
In this ad for Calleija Jewelers we see the model in full wedding attire amidst muted pastel pinks. It works well on many levels.

The color palette for the set is nicely done, the pose is good, and the advertisement has an upscale feel to it.

However, there seems to be something a bit askew with the otherwise serene setting of the photograph.

Can you spot the error?

The movie ET, directed by Stephen Spielberg, was a blockbuster hit. The main character, ET (extraterrestrial) is stranded on Earth and longs to find a way back to his home planet.

The model in this ad seems to have taken a cue from ET–she also sports a rather long neck. Was this a Photoshop error or just a bad camera angle? We don’t know but this mistake could have been prevented before the ad was published.
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GQ or DQ?
GQ stands for Gentleman’s Quarterly and is a mainstay magazine for men who are into fashion and the good life. DQ stands for disqualification in sporting events. In this particular GQ ad, we believe it has been dq’ed for bad art direction.

We like the concept in the Ralph Lauren ad but unfortunately the execution of the idea has crashed due to the way the shadow on the wall is depicted.

Yes, it could have been on purpose, but to what purpose we are at a loss to explain. In any event, the otherwise classy advertisement comes off as funny and a bit disturbing.

Graphic design school and advertising
If you are interested in advertising, enrolling in a graphic design college is a good first step in the right direction. You’ll learn about design principles, proper layout, computer graphics, and many other topics that can help you in your design career.

Make an appointment with a graphic design school representative to see how an education in design can help you to qualify for jobs in the advertising industry.

Create a beautiful piece in gold or silver
Virtually every culture and society has a particular art form called jewelry. These pieces can be used in their purist forms for decoration or as a means of self-expression.

The Friedrich Becker Prize celebrates  jewelry making and flatware by presenting an open call to all artisans of this unique avenue of craft and creativity.

The contest details
According to the sponsors of the annual Becker prize, they are seeking entries from artists whose work embodies the following objective:

“A piece of jewelery or a small utensil, either one-of-a-kind or a prototype for serial production, may be submitted. The theme is open. Your latest work or an older object are equally welcome.
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“As [for] materials, gold, silver, platinum, and stainless steel will be accepted. Diamonds, other precious stones, pearls, glass and synthetic stones may be used as supplementary materials.”

General contest rules

* All gold and silversmiths, metal artists, and designers are eligible to enter this competition
* This is an international contest and anyone from any country may enter
* Only one entry per person is allowed
* All entries must include a digital photograph of the piece in .tiff or .jpeg file format
* The minimum image size is 1900-by-1900 pixels
* Entrants must provide shipping and insurance costs if they wish their submissions to be returned

Prizes
There will be 1 (one) cash award of €5,000 ($6,722 USD) to the winner. This award will be presented to the winner at the Goethe Museum, Schloss Jägerhof, in Düsseldorf, Germany.

Contest links and other information
All entries should be sent to:

Deutsches Goldschmiedehaus Hanau
Altstädter Markt 6
D-63450 Hanau
Germany

The contest deadline is March 14, 2011. There are no entry fees to participate in this contest. Please be certain to include the proper postage if you want your entry returned. See official rules.

Follow these links for more contest details:

The Association for Goldsmiths’ Art website
Official contest rules and entry form

Campania Jewelry - Exquisite Designs
Polo Orafo Campano and the Italian Jewelry Awards are sponsoring an International Jewelry Design Competition for all jewelry designers 35 years of age or younger.

The jewelry design contest is held to inspire fresh ideas in the use of materials and fabrication methods that are applied in the fine art of crafting southern Italy’s Campania region style of jewelry.
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The contests sponsors state:

“Only few other territories across the world can match Campania’s strong identity in terms of materials, processes and production techniques used in goldsmithing.

“Coral, lava stone and shell stone are the DNA that make up Campania jewelry, entwined with cameo and intricate jewel crafting, bead setting or inlay works.”

The Contest Categories
The competition is divided into three major entry groups:

* Materials and Techniques of Campania Jewelry
* Shapes and Styles of Campania Jewelry
* New Uses of Materials and Techniques of Campania Jewelry

The detailed explanations for each category can be found by going to the official contest site.

Contest Requirements
There are several conditions that must be met in order to qualify for this competition such as including a brief summary of your design with included sketches, your contact info, and a CD containing the images of your creation in jpeg or tiff formats. Image resolution should be 300 dpi.

The specific requirements for artwork and other important guidelines can be downloaded as a PDF document by following this link.

Judging Criteria and Awards
According to the contest sponsors:

“Designs shall strongly be selected on the basis of originality, degree of innovation, ability to express forms, materials and techniques linked to Campania excellence in a contemporary style.

“The spirit of experimental designs shall focus importance, while blending with the more functional and ergonomic characteristics of all jewelry.

“Particular attention and appraisal shall go to a user-centered design, where design takes on a methodological role, straying from a pure aesthetic nature.”

There will be three cash awards:

First Place:      €2,000    (2,393.33 USD)
Second Place: €1,500     (1,795.08 USD)
Third Place:    €500         (598.324 USD)

Additional Contest Information
All entries must be received by July 5, 2010, noon. Please take this into consideration regarding the time factor in sending your entries via international mail. Check with your local post office for information on shipping times.

Send your entries via mail to:

Concorso Internazionale di Design Gioiello Campano/
Campania Jewelry International Design Competition
Universal Marketing sas
Viale Palmiro Togliatti, 1663
00155 Rome, Italy

Visit the official contest site for further information. This contest does not require entry fees.

Send your questions to info.ija [at] universalmarketing.it

Tate Art Galleries, with four locations in the United Kingdom, and cultureLabel.com–an unique culture store that offer items from over 70 museum shops, artists, galleries and institutions are announcing an open call to all graphic artists and designers to enter the 2010 Release Contest.

Contest Details
The sponsors of this contest are seeking, “…two outstanding product designs that will be produced and sold in Tate shops, through Tate Online and at CultureLabel.com.”

According to the contest guidelines, the winning product design could:

* Capture the experience of Tate visitors, be they young or old, from the UK or from across the …globe
* Capture the impact that Tate has had on the public’s experience of galleries and its influence on …the arts
* Be inspired by the architecture of the buildings, such as the iconic Tate Modern, which is 10 years …old in 2010
* Be inspired by any of Tate galleries, which include Tate Modern, Tate Britain, Tate St Ives, Tate …Liverpool and also Tate Online

There are two product design categories - products that fall into a retail price range of up to £10 (15 USD) and the second with a retail price of up to £100 (150 USD).

Product Design Guidelines
For a product that will be sold for up to £10 (15 USD) the sponsors state:

“This product will become a much-loved and widely recognized souvenir of any visit to a Tate gallery - the object that anyone visitor will want to take home.

“You might want to focus on London and Tate Modern or Tate Britain and seek to create an iconic tourist souvenir that rivals the ‘Mind the Gap T-shirt’. Or, perhaps you are more inspired by the idyllic coastal setting of Tate St Ives or the post-industrial gallery spaces of Tate Liverpool?

“We want to capture the experience of someone visiting Tate - whether the magic of the first visit or the allure that keeps people coming back. Alternatively, you might seek to capture the impact that Tate has had on the public’s experience of art - transforming galleries into experiential, interactive and lifestyle spaces attracting incredibly diverse audiences.”

For example, some ideas for the sub £10 class of products could be things such as key fobs, cups, posters, t-shirts, folios, pens or other small items.

For product designs that will be sold for up to £100 (150 USD) the guidelines state:

“This more premium product might be the collector’s item that captures the human experience held in Tate.

“We still want to capture the spirit of Tate described above but this product could be a much sought after limited edition, object or accessory and would have the creative flair, artistic and design values reflecting Tate brand and the higher price point.”

Ideas for products in this pricing tier could be, but not limited to, items such as special edition posters or prints, ceramic pieces, jewelry or lithography prints.

Prizes
The winner will receive a cash award of £500 (750 USD) plus royalty payments for the first 6 months of the sales of the design.

Other information
There is an entry fee of £5 (7.50 USD). For the complete rules and guidelines for this contest, click here. To submit your product design idea, click here. All questions regarding this contest should be sent to release [at] culturelabel.com.  The deadline for this contest is March 22, 2010.

What a Career in Jewelry Design is All About
A jewelry designer must be skilled at creating new designs through the use of sketches and computer design software and be able to transform the ideas into a physical creation through the use of various materials, specialized tools, and equipment.

Some jewelry designers are also skilled at repairing jewelry, setting and polishing gemstones, and appraising jewelry.

Creating actual pieces of jewelry such as rings, bracelets and necklaces involves the use of creativity, aesthetic sense, and manual dexterity. The making of a piece of jewelry, after it is designed, requires very close attention to detail and concentration.

Career Training and Education
In order to become a jewelry designer many have traditionally learned their skills through on-the-job training and apprenticeships.

But with the advent of computer-aided design, prospective jewelry designers get their training through graphic design schools, online distance learning centers, vocational schools, or community colleges.

Jewelry manufactures who hire jewelry designers prefer those who have graduated through a formal program at a college or graphic design college. There is bachelor of fine arts or master of fine arts programs in jewelry design.

Some jewelry designers enroll in gemology courses that can train them in identifying and grading various gemstones.

The Job Outlook for Jewelers and Jewelry Designers
Job openings for jewelers and jewelry designers are expected to grow approximately 5% in the decade of 2008-2018. Job opportunities will be best for graduates who have training with computer assisted design and computer assisted manufacturing.

The mean annual wage for jewelers is $35,360.

The Rings and Things “Your Design Rocks!” contest is for all professionals, students and fans of jewelry design. Rings and Things is announcing an open call for designs in one or more of the following categories of jewelry:

* Glass and Crystal
* Gemstones and Crystal
* Mostly Metal
* Metal Clay
* Found Objects/Miscellaneous

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Contest Guidelines

The rules of the contest as stated by Rings and Things are:

• Entry must be an original work for which you retain all rights, and which you have the legal right to submit to us.
• Entry must be a newly-made creation (made since March, 2009).
• Piece may not be currently entered in another competition or have won any contest in the past.
• Entry must be primarily made from items purchased or available from Rings & Things, with the exception of found objects and parts you have made (handmade glass or ceramic parts, wood carvings, etc.). See our frequently asked questions if you’re unsure about what materials you can use or which category you should enter.
• 2009 winners may not enter a category in which they won first place during 2009. We do, however, encourage you to move out of your “comfort zone,” expand your creativity and enter a different category in 2010!
• Entrants under 18 years of age must provide a parent or legal guardian co-signature on a print version of their entry form, ensuring that all guidelines have been read and agreed upon.
• Limit three entries per person or design team.
• Incomplete entries and entries that do not follow these guidelines and our image requirements will be disqualified from judging and disqualified from our Early Bird raffle and New Entrant raffle.
• Rings & Things employees are not eligible for “Your Designs Rock!”

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Judging

Submissions are critiqued on three parameters: originality, craftsmanship, and aesthetics. The panel of judges offers these tips and advice to contestants:

“We’re looking for something different, something eye catching and attention grabbing. Something that hasn’t been seen everywhere.”

“I assume that every detail of your design is something you decided belongs there. In other words, ask yourself: is the piece 100% the way I want it?”

“We love seeing designs that use components in unusual ways. In other words, think outside the bead!”

“A good photo says it all! There are a ton of jewelry images online and in magazines. The jewelry that inevitably catches my eye is what has been well photographed with crisp color and good focus.”

“A major difference between winners and also-rans is how professionally finished the piece is. Are the ends of wires and head pins clean cut and tightly bent into place? Are dents from pliers visible on the wires? If working with a high polish, is it bright and scratch-free?”

Awards and Other Info

Grand Prize: $750 R&T gift certificate
Category First-Place Prizes: $250 R&T gift certificates
Honorable Mentions: $75 R&T gift certificates

The contest is accepting entries starting on January 1, 2010. The deadline for entries is February 28, 2010. Winners will be announced during the first week of June 2010. Winning entries may appear in the 2010 edition of the Rings and Things catalog. For complete details about this contest, click here.