And…action!
These are the words you’ll hear from a movie director to alert the production crew and actors to start a scene for filming.

If you have a video or film you think is of exceptional quality, send in your creation to the Filmway Film Festival for a chance to have your work publicly shown at this annual event held in Wisconsin, USA.

Contest categories
According to the contest sponsors there are nine different categories video submissions:

* Narrative Feature (over 60 minutes)
* Narrative Short (under 60 minutes)
* Documentary Feature (over 60 minutes)
* Documentary Short (under 60 minutes)
* Children’s Feature (over 60 minutes)
* Children’s Short (under 60 minutes)
* Animation (any length)
* Student Film (any length)
* Wisconsin/Minnesota Showcase (any length)

Winning entries will be shown during the film festival from October 20-23, 2011.

Submission guidelines
* All videos must have been produced and completed after ….December 31, 2008
* The postmark deadline for submissions is July 31, 2011
* Videos must be in NTSC format (region 0 or 1)
* If you wish to have your video returned, include a ….self-addressed prepaid mailer
* Contact the jury or festival director if your entry is a work in ….progress or rough cut for possible consideration

What to submit
Send in two screeners (copies) of your work on DVD. A completed entry form must accompany your contest submission.

Include one information disc with hi-res and lo-res images, graphics, and publicity stills of your video for use by the film festival for advertising. This information will be used if your entry is selected for the Flyaway event.

Although not required, a press kit may also be part of your submission package.

Send all entries to this postal address:

Flyway Film Festival
PO Box 3 Pepin, WI 54759
USA

Other information and contest links
The deadline for this contest is July 31, 2011. If you have any questions about this event send your queries to: info [at] flywayfilmfestival.org (please replace [at] with @).

This event is free to enter. For important contest information follow these links:

* Official website
* Complete Rules and entry form (PDF document)

Graphic design school: The basics
In the advertising industry a background in graphic design may be useful in understanding how successful layouts and design components work together.

Some of this knowledge may also be useful in preparing animations and videos for marketing and ad use. Graphic design schools provide you with the solid principles of design principles and theory.

If you are interested in increasing your knowledge base in graphic arts, speak with a graphic design college representative for further information.

Do your homework
If you want to receive a good education at a graphic design school it makes perfect sense to ’shop around’ before you decide on the one that is right for you. In other words, you have to do your homework.

But you may ask, ‘How can I tell a good graphic design college from a bad one?’

In this installment of ‘5 top things you should know about graphic design schools’ we’ll offer some advice and tips on this.

#3 What is the quality of the teaching staff?
It’s probably not stretching the truth much when we say you’ve probably had a few bad teachers during your educational life. On the flip-side you probably can remember one or two teachers that were very talented.

The teachers you fondly remember are the ones who brought something more than just facts when you walked into the classroom. These people were able to inspire you and may have even changed the direction of your life.

When seeking out a good graphic design college the teaching staff is one of the first things you should look into. Your teachers may have been in the graphic design industry, but that doesn’t necessarily mean they can teach.

Are they qualified? How long were they in the industry? What sort of portfolio or awards do they have? Can they communicate effectively? These are the questions you should be asking about the staff.

The staff, as a whole, should reflect high values in education. Of course there will be a few ‘bad apples’ but what you seek is a staff that is committed to helping its students learn the craft of design.

#2 The Equipment
A well-equipped graphic design college needs to have modern computers, design hardware, and the latest software applications.

The graphic design school you want to attend should offer courses in Photoshop, Maya, Illustrator and other industry standard programs.

You should also expect to see graphics tablets, scanners, and flat panel display monitors.

Back-in-the-day a good cache of art supplies and drawing materials was all that was needed to tackle the jobs a graphic designer was working on.

But in today’s job market, computer skills and the ability to use design software is important, if not mandatory, in being a successful graphic designer.

#1 Do you fit in?
Have you ever gone shopping for a car and the salesperson asks, ‘Are you ready to buy today?’ Your answer was probably, ‘I’m just looking around, thank you.’ You can approach the selection of a graphic design school in the same way.

Don’t feel pressured to ‘buy today.’ Look at all the options, including online education, and make your choice carefully.

Your education is your first priority at graphic design college but make sure you feel at home there.

Graphic design school and your career
If you have a natural sense for proper color schemes, have a good eye for aesthetic values, and find yourself thinking, ‘I wish I could do graphic design for a living,’ you may be the right person for a career in graphic design.

The world of graphic design is broad; you can branch off into the areas of animation, web design, multimedia, illustration, and other fields. It all depends on what your skills and interests are.

Your graphic design college representative can guide you in selecting the right courses and answer any questions you have about earning your associate or bachelor’s degree in graphic design.

Do you need a LIFT?
In this case we’re not referring to an elevator or a ride in a car. LIFT stands for Liaison of Independent Filmmakers of Toronto, the sponsors of the International Visiting Artist Residency.

If you are a film maker, an aspiring film maker or a fan of the film arts, this residency program may be your key in opening doors for film editing equipment and cameras for your production.

How it works
According to the sponsors of this residency, the program is targeted at artists who need professional facilities to complete their works:

“LIFT’s residency program focuses on the production of film-based works with equipment and facilities to which the artist would not have access in their local region.

‘Artists are expected to be at an established point in their practice (although not necessarily working predominantly with film).

“Applicants must also consider what they would bring to the Toronto community in terms of community collaboration, teaching, artist talks and/or presentation activities - these engagements are a critical part of each residency offered by LIFT.”

The production studio supports a wide range of formats including, ‘…regular 8mm, Super 8mm, 16mm, Super 16mm, 35mm and HD; film and digital editing; optical printers; contact printers; animation stands; a darkroom and more.’

Residency value and length of program
This program is open to all non-Canadian residents. The maximum cash for individual projects is $3,000 CAD for travel, lodging and daily cash expenses.

Maximum paid equipment rental and facilities costs will be provided up to a maximum of $3,000 CAD. However the filmmaker is responsible for costs related to film stock, lab fees, chemicals and other associated production amenities.

How to apply
There are several crucial things you must provide when applying for this residency:

* A proposal on how your work will engage the local ….community and how LIFT is able to provide you with ….facilities and equipment not available in your area.
* A Curriculum vitae (CV)
* Estimated budget for your project
* Examples of past work (materials cannot be returned)
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Send all your application materials to:

International Artist Residencies 2011/12 Application
c/o Liaison of Independent Filmmakers of Toronto (LIFT)
1137 Dupont Street
Toronto, Ontario
M6H 2A3 CANADA

Additional information and contest links
All applications must be received by April 11, 2011. Only non-Canadian residents are eligible for this residency.

Any questions can be directed to submissions [at] lift.on.ca. (replace the [at] with @)

For important residency information follow these links:

Official website
Official rules (PDF doc)

Graphic design school and the film industry
The reality is that graphic design work is needed during the production of films. Animation, illustration, digital art, computer graphics and multimedia all play an important role in making movies.

If you are interested in these career fields, an education from a graphic design college is a good way to build your knowledge and skill base in order to qualify for jobs.

Speak with a graphic design school representative today and find out what available education opportunities are open to you.

You look mahhhvelous dahling!
Prada, Christian Dior, Donatella Versace, and Ralph Lauren are some of the names and brands that are synonymous with fashion.

Fashion has a trickle-down effect in the industry. What you see on 5^th Avenue and Paris runways eventually influence what you may see on the clothes racks of your local department store or clothing outlets.
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Let the ads begin!
Fashion design ads are the mainstay for designers in getting the word out about new lines of clothing and coming trends. Fashion advertisements can sometimes run into bumps along the road if attention to detail is lacking in the design phase.

In this installment of Graphic design mistakes and blunders we’ll look closely at some fashion advertisements and see, literally, where things went off course.

Look and laugh but above all, learn from the missteps that can sometimes occur even to the best of us.

InStyle out of style?
InStyle magazine says that it provides ‘…the best of what’s in fashion’ plus glimpses of  ‘celebrity lifestyles.’

In this advertisement from InStyle, Amy Adams strikes a pose for the photographer and shows off her colorful gown. But there is something about this photo that seems odd.

Can you spot the error?

While the lighting for this photograph is good, the pose is not. Amy tries to give her best model pout pose but it turns into something comical because she looks as if she has the beginnings of a headache.

What also looks odd is her posing like a stork–if you look closely she only seems to be standing on just one leg.

We are guessing that Amy’s other leg is exiting out on the other side of the dress but the pose doesn’t indicate this at all.
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Elegant but wait…
In this ad for Calleija Jewelers we see the model in full wedding attire amidst muted pastel pinks. It works well on many levels.

The color palette for the set is nicely done, the pose is good, and the advertisement has an upscale feel to it.

However, there seems to be something a bit askew with the otherwise serene setting of the photograph.

Can you spot the error?

The movie ET, directed by Stephen Spielberg, was a blockbuster hit. The main character, ET (extraterrestrial) is stranded on Earth and longs to find a way back to his home planet.

The model in this ad seems to have taken a cue from ET–she also sports a rather long neck. Was this a Photoshop error or just a bad camera angle? We don’t know but this mistake could have been prevented before the ad was published.
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GQ or DQ?
GQ stands for Gentleman’s Quarterly and is a mainstay magazine for men who are into fashion and the good life. DQ stands for disqualification in sporting events. In this particular GQ ad, we believe it has been dq’ed for bad art direction.

We like the concept in the Ralph Lauren ad but unfortunately the execution of the idea has crashed due to the way the shadow on the wall is depicted.

Yes, it could have been on purpose, but to what purpose we are at a loss to explain. In any event, the otherwise classy advertisement comes off as funny and a bit disturbing.

Graphic design school and advertising
If you are interested in advertising, enrolling in a graphic design college is a good first step in the right direction. You’ll learn about design principles, proper layout, computer graphics, and many other topics that can help you in your design career.

Make an appointment with a graphic design school representative to see how an education in design can help you to qualify for jobs in the advertising industry.

The inside info
If you are contemplating or curious about graphic design colleges, you want more information and answers to the questions you have about these educational institutions.

In this series we’ll explore the 5 top things that people want to know about graphic design school life and whether pursuing a graphic design education is right for you.
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5. Prepare to judge and be judged
No matter how much talent you have, the rude awakening in graphic design school is there are actually people with more talent than you! On the flip-side you have more talent than others.

In any liberal arts college, talent is the coin of the realm and if you have a well-balanced, realistic image about your abilities and skills, you won’t be fixating about comparing yourself to others.

On the other hand, if you believe you have superior skills, Michelangelo said, “I am still learning.” If the great Renaissance master understood this principle about talent, you can also remain open in your education experiences.

4. Lean on me
Bill Withers, composer of the song “Lean on me,” has a lyric that speaks about the need for relying on others:

Lean on me when you’re not strong,
I’ll be your friend,
I’ll help you to carry on…

In graphic design school your classmates can be a tremendous help in providing you with honest feedback, moral support, and in some cases the beginnings of lifelong friendships.

Whether you are outgoing or not, due to the natural camaraderie that exists in liberal arts colleges, you’ll find opportunities to develop good social networks.

Be sure to enrich your college education with student support in addition to your academic life.

Graphic design school and your future
It doesn’t matter if you are a graphic designer or someone who is contemplating an education in graphic design-the need for solid career training is essential for today’s job market.

The fast pace in this industry means keeping up-to-date with the latest trends, software applications, and design hardware in order to remain competitive and qualified for new job opportunities.

Speak to a graphic design school representative to find out what your education options are.

Next time…
How do you select a good graphic design college? Is a graphic design career right for you? We’ll answer these questions in our next installment of ‘5 top things you should know about graphic design schools.’

Mistakes on Purpose?
The principles you learn in graphic design school are meant to teach you the basics of design, composition and artistic technique.

Once you know the rules you can sometimes break them for effect.

In this article, we’ll go over a few errors. Can you tell if they were done on purpose or are they real mistakes? (Click on the images to see the larger versions.)

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What’s wrong with this picture?
Nicki Minaj is a successful hip hop singer who likes to reveal her personal experiences in the song lyrics she writes. Her most recent album, Pink Friday, has her posing as a Barbie doll.

Upon the release of the album many fans and non-fans remarked that the doll’s legs were highly disproportional to the rest of its body and that the arms seemed to be missing as well.

Question: Is this design by mistake or on purpose? (Make your decision before looking at the answer.)

Answer: On purpose

According to GL Wood, the photographer who shot the image, the effect of distortion was used to make a statement about the “perfect” Barbie image and lifestyle.

“[Nicki] wanted to rip [the doll's] arms off to really do the whole Barbie theme; [it's] like when little girls trash their dolls. She wanted to look like one of those broken Barbies.

“There [are] people who are going to get it and not get it, but that’s the point. There [are] few if any female artists now who are pushing the envelope. And that’s far from a bad thing.”
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The image is shocking and attention grabbing and many fans say that they expected no less from Nicki Minaj.

Prada goes negative
Prada is a well-known brand among fashionistas. But just how do you publicize the latest fashion line produced by this company? Do you use bright colors or do you use close-ups of the models?

In this ad, Prada decides to go starkly minimalist.

Question: Is this a design mistake or done on purpose?

Answer: On purpose

As a photographer, art director or graphic designer the very idea of not filling in blank space is hard to overcome. However, the concept of negative space can be very effective in emphasizing an idea or product.

In this Prada advertisement the design draws you to the two biggest ideas of the image: Prada and the clothes. Nothing distracts you from these two points.

But one thing does seem to surface as a mistake; the model could have been angled slightly more to the right in order to show her arm instead of an empty shoulder sleeve.

We know — picky, picky, picky.

Graphic design school and the principles of graphic design
Beethoven produced some of the most beautiful classical music ever composed. But music students frequently point out “mistakes” in his harmony such as recurring parallel fifths.

But as one music teacher said, “You need to know the rules before you break them. He knew he was breaking the rules.”

Graphic design college helps you to be proficient in proper layout, design and technique. You’ll also understand that sometimes breaking the rules can be of benefit in designing your graphics.

Speak to a graphic design school representative to see what courses can help you in your design skills.

Next Time…
We’ll take a close look at fashion advertisements and see how too much or too little Photoshopping can hurt a design.