Category Archive 'classes'
18 February 2011
Mistakes on Purpose?
The principles you learn in graphic design school are meant to teach you the basics of design, composition and artistic technique.
Once you know the rules you can sometimes break them for effect.
In this article, we’ll go over a few errors. Can you tell if they were done on purpose or are they real mistakes? (Click on the images to see the larger versions.)
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What’s wrong with this picture?
Nicki Minaj is a successful hip hop singer who likes to reveal her personal experiences in the song lyrics she writes. Her most recent album, Pink Friday, has her posing as a Barbie doll.
Upon the release of the album many fans and non-fans remarked that the doll’s legs were highly disproportional to the rest of its body and that the arms seemed to be missing as well.
Question: Is this design by mistake or on purpose? (Make your decision before looking at the answer.)

Answer: On purpose
According to GL Wood, the photographer who shot the image, the effect of distortion was used to make a statement about the “perfect” Barbie image and lifestyle.
“[Nicki] wanted to rip [the doll's] arms off to really do the whole Barbie theme; [it's] like when little girls trash their dolls. She wanted to look like one of those broken Barbies.
“There [are] people who are going to get it and not get it, but that’s the point. There [are] few if any female artists now who are pushing the envelope. And that’s far from a bad thing.”
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The image is shocking and attention grabbing and many fans say that they expected no less from Nicki Minaj.
Prada goes negative
Prada is a well-known brand among fashionistas. But just how do you publicize the latest fashion line produced by this company? Do you use bright colors or do you use close-ups of the models?
In this ad, Prada decides to go starkly minimalist.
Question: Is this a design mistake or done on purpose?

Answer: On purpose
As a photographer, art director or graphic designer the very idea of not filling in blank space is hard to overcome. However, the concept of negative space can be very effective in emphasizing an idea or product.
In this Prada advertisement the design draws you to the two biggest ideas of the image: Prada and the clothes. Nothing distracts you from these two points.
But one thing does seem to surface as a mistake; the model could have been angled slightly more to the right in order to show her arm instead of an empty shoulder sleeve.
We know — picky, picky, picky.
Graphic design school and the principles of graphic design
Beethoven produced some of the most beautiful classical music ever composed. But music students frequently point out “mistakes” in his harmony such as recurring parallel fifths.
But as one music teacher said, “You need to know the rules before you break them. He knew he was breaking the rules.”
Graphic design college helps you to be proficient in proper layout, design and technique. You’ll also understand that sometimes breaking the rules can be of benefit in designing your graphics.
Speak to a graphic design school representative to see what courses can help you in your design skills.
Next Time…
We’ll take a close look at fashion advertisements and see how too much or too little Photoshopping can hurt a design.
11 February 2011
Look, laugh and listen
In this article we’ll show more of the graphic design mistakes that slipped through the cracks during the production phase. Were these errors made under tight deadlines or too much pressure? These are the times when visual gaffes happen.
Some slip-ups are understandable while others could have been entirely preventable. Whatever the case, we hope that the mistakes of others can help all of us to be more careful when producing our images.
Have a good laugh and file these “lessons” away until you need them…especially when you only have a few hours left till deadline. Our thanks go to the members of photodisasteters.com for finding all of these gems or should we say lumps of coal?
Sweat the little stuff
Sometimes it’s the little stuff that gets past the gatekeepers during production. The errors aren’t big ones but they do point out that someone didn’t take the time to be more precise in the editing of the images.
In this case, an ad for the Audi A5 dashboard looks elegant and sporty except for one little detail.
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If you look closely between the 5 and 6 on the tachometer (left dial) you’ll see that the image has the rpm markers missing.
Yes, it’s just a little detail but car fans will immediately notice the omission.
This would be OK for the general public but to a car fan it’s a definite no-no.
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Was it really worth it?
Large businesses and companies spend a great deal of ad money to get the word out on their products; the ads cost a princely sum to produce.
Scarlett Johansson has represented Moët beverages for several years and this photo is one of the many she posed for in the Moët magazine ads.
But if you consider that Moët probably spent hundreds of thousands, if not millions, to have this ad produced, you may have said to yourself, “I could have done that…and probably a lot cheaper too.”
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This ad is about as “cut and paste” as you can get and we don’t mean that in a good way.
The balloons were shot separately in a studio (note the double highlights on many of them), while Ms. Johansson was photographed on a couch during another photo session.
The background (out of focus) was used as the backdrop for this image. Drop out the green screen behind the balloons and Ms. Johansson, do a few layers and voila, you have a composite image.
There’s nothing wrong, inherently with the concept, but considering the cost of this ad we think that Moët received the short end of the stick when the contract was signed with this ad agency.
Sweat the little stuff, again…
Sometimes it’s cost effective to use an old graphic for an event that happens annually. All you have to do is to change the year or date and you’re done.
Not so fast, bud. You have to be careful that you’ve changed all the important graphics in the image to make sure none of the old dates are still present. Can you spot the error in this image?
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The year “09” appears correct but if you look at its reflection you can see that it says “08” from the previous year’s ad.
You can see the enlarged ad here and the actual mistake here.
Graphic design school
Talent can help you attain a career in graphic design; graphic design schools help you to master the techniques of using various elements to produce professional graphics.
If you are a graphic designer, continued education classes are available at your graphic design college. These courses can bring you up to speed on the latest software and hardware applications.
If you are planning to attend a graphic design school, speak to your school counselor about the various career training options available to you in this fast-moving industry.
Next time…
Not everything that is a “mistake” is a mistake. In some cases graphic designers and art directors break the rules to make a point or draw attention to the subject at hand.
Stay tuned for examples in next week’s article on Graphic design mistakes and blunders.
8 February 2011
Get a scholarship for your education
The EDSF (Electronic Document Scholarship Foundation) recognizes the need for talented industry professionals in document and image management for businesses, government and public record keeping.
If you are a full-time student and majoring in graphic communications or document management, the EDSF Scholarship Program award may help defray part of your college education costs.
Who is eligible for this scholarship?
You must be a full-time student who is committed to seeking a career in document management or an associated major such as graphic communications.
To be fully eligible for consideration of the EDSF scholarship you must meet all of the following criteria:
* Have an interest in pursuing a career in document management or graphic communications
* Have an overall grade point average of 3.0 on a 4.0 grading scale
* Be registered as a full-time student at an accredited university or college as of fall 2011 ….semester
Scholarships are based upon the student’s performance in a combination with the following:
* Scholastic excellence
* Quality of application essay
* Participation in school activities
* Community service
* Honors and organizational affiliations
* Education goals
* Academic and professional recommendations
Other information and scholarship links
Students who also major in graphic design, web design, illustration, information technology and other associated disciplines also qualify for this scholarship.
There are no entry fees for applying to this scholarship. Applications must be postmarked by May 2, 2011.
According to the EDSF your application must include the following items:
* Part 1 - General Information Page
* Part 2 - Cover Letter
* Part 3 - Essays (two essay responses)
* Part 4 - Activities
* Part 5 - College Transcript *
* Part 6 - Recommendation Letters *
* Your college transcript and recommendation letters may be mailed separately.
Submit all application materials to:
EDSF
1845 Precinct Line Road
Suite 212
Hurst, TX 76054
United States
Follow these links for further information:
Official website
PDF application form
Graphic design school and scholarships
If you currently attend a graphic design college or are planning to enroll, be sure to take advantage of the many scholarship programs that are available to students seeking financial assistance for their education.
Some graphic design schools offer scholarships, loan programs, and grants, so be sure to ask your graphic design college representative about these options.
4 February 2011
Learn from the mistakes
Graphic design schools can teach you the proper design principles needed to become a proficient graphic designer, but sometimes mistakes are the defining things that help you to learn what works and what doesn’t.
In the next few articles we will show you the mistakes of others. The comforting part is they are not your mistakes.
The “funny” side is these errors were made by the professionals, which gives us all comfort that even the best of us can make mistakes.
In the following graphics we’ll provide a short commentary on what went wrong and what we can learn from these missteps.
We want to give a big thanks to all the members of the website psdisasters.com for providing all of the leads.
Size really does matter
A good rule of thumb when assembling composite images is to be aware of the proper size perspectives of different objects as they relate to one another. In the case of this Onkyo sound system ad, something has gone awry.
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There are lots of interesting elements in the background of this ad: musicians, singers and a miniature elephant.
It is understood that the various people and animals represent the clarity of the sound system, but the tiny elephant and other disproportional elements makes the ad look cheap.
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Physiology 101
If you took biology, anatomy or physiology classes in high school or college, you’ll remember a great many graphics and illustrations of the human body and how it works.
When it comes to human anatomy, the structure and “rightness” of what a typical body looks like is second nature to most of us. In this ad, the model strikes an elegant pose. But something is wrong…
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The dress the model is wearing is draped a certain way so that her legs appear to be disjointed from her body. Is it a bad camera angle or a Photoshop mistake? Only the art director knows.
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One, two, three, four…
Although graphic design is primarily about images, graphics and layout, the need to be accurate in numbers is also very important. In this poster for a fighting exhibition, the contenders look ready and willing to fight.
But does one competitor have an unfair advantage in the scheduled bout?
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If you look closely at the opponent on the left, he is striking a pose with his fists. But the odd thing about the pose is the number of knuckles showing through his boxing glove. It appears this man has six fingers!
In reality, this is just an example where a little Photoshop magic could have helped. The extra “knuckle” showing is actually his palm appearing through an opening in the glove.
The other fighter also shows the opening, but it doesn’t appear like a finger as in the case of the fighter, Bonnar.
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Graphic design school and principles of design
Layout, perspective, color and design are some of the important elements you’ll learn at graphic design college. These graphic design principles will help you to create and produce images of professional quality.
The attention to detail, making sure all the graphics are presented properly, and ensuring that your piece is free of mistakes is up to you.
Next time…
In part two of “Photoshop mistakes and blunders” we’ll show you more examples of how little details can make the difference between a great design and an unintentionally funny one.
28 January 2011
Persistence pays off
There is an old adage that proclaims, “If at once you don’t succeed, try, try again.” The process of applying for scholarships and grants is similar to these words of advice. It takes persistence and patience.
In “5 things you should know about scholarships, Part I” we covered the topics of scholarship assistance services and applying to local institutions for education funds.
In the conclusion of this series we’ll go over strategies that may help individuals who are already employed and why it is so important to be extremely conscientious when filling out forms.
3. Ask your employer for assistance
If you are already a part of the workforce but would like to take continuing education courses, your company may have a program that can help offset graphic design college expenses.
The company sees this as an investment in your future while you gain further knowledge and expertise in your field of design. This becomes a win-win situation for the employer and employee.
There are hundreds of Fortune 500 companies that have education assistance programs for their employees. Check with your supervisor or human resources representative to find out if your firm supports such a program.
4. Something is better than nothing
A parent related this story about their son. He wanted to attend a certain university but knew he nor his parents had the sufficient funds to make his dream come true.
He decided his solution was to apply for scholarships and grants for his education. He sent out over 100 applications to schools, companies and organizations. The result of this was a fully paid college education.
Not everyone is as industrious as this student, but the moral of the story is any amount of financial assistance is better than nothing. And if you apply yourself you may have a significant amount of your educational costs defrayed.
5. Be very thorough
What if a prestigious law firm was looking to hire a front desk receptionist to greet clients and someone appeared at the interview with torn jeans, a dirty jacket, and worn out shoes?
Would the law firm hire this individual? Although the individual may be highly talented with strong people skills our guess is he probably would not get the job.
First impressions set the course for job interviews. This can also be said of scholarship applications. If your scholarship form is messy, incomplete or fails to include necessary documents, this can put your application in the discard pile.
Graphic design school and scholarships
If you are contemplating a career in graphic design or are already working in the industry, scholarship money for your graphic design school education can be of great benefit.
Scholarship funds range from $100 to $10,000 or more, so be sure to apply to as many as you are able for better chances of landing a few of them.
21 January 2011
Some tips of the trade on graphic design school scholarships
Everyone has received tips on how to do something faster or better.
In this two-part series we’ll present some advice on the topic of scholarships and grants for graphic design college and how to avoid some of the red tape and pitfalls associated with scholarship applications.
1. Apply locally
There are literally millions of dollars in scholarship money available to those who are diligent, talented or in need of financial assistance. But keep in mind that national scholarship contests or grants are highly competitive.
You can still apply but expect a wide field of other applicants vying for the same resources.
However, another way to approach this situation is to apply for local scholarships at graphic design schools or various other organizations in your city or state.
While there will still be competition for local scholarships, the number of applicants to these programs will be substantially smaller and will give you better odds of being noticed.
2. Avoid paying for scholarship or grant information services
Scholarship information is always free. But there are new companies cropping up on the Internet that promise to fill out all the paperwork out for you.
Several companies offer assistance (for a fee) in applying for FAFSA (Free Application for Student Aid) from the government or other scholarship programs; steer clear of these scams.
Are these companies legitimate? Would you pay another person to go to the library to find certain books for you? Probably not, and neither should you pay companies to do the legwork for you in seeking out scholarships and filling out applications.
Applying for a scholarship is serious business and leaving your future to a company where there is no oversight on what it is doing for you is wasted money, and most likely a confidence swindle.
Graphic design school scholarships and financial aid
Getting the education you need to qualify for jobs in graphic design may be an important door opener for your career. Many entry level positions require a minimum of a bachelor’s degree and proper training in graphic design principles is a must.
Graphic design college expenses can be offset in part by scholarships or grants. These are provided by government agencies, colleges, and private firms. Be sure to look into these for possible assistance.
Next time…
We’ll tell you about an industrious and persistent student who was able to pay for his entire college education through scholarships. We’ll also cover some of the things you should avoid when applying for scholarship money and grants.
Until next time, keep on designing!