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Advertising Design Degree Outlook

Advertising design presents one avenue that the graphic designer can travel during a career. This branch of design focuses on commercial markets, specifically advertising, marketing, branding, and signage. The person who enters advertising design often wears more than one hat, as the designer also can become the writer, the salesperson (to the client), and a bidder for advertising space.

Advertising design presents a responsibility as well, as the designer who creates a concept for a business is also helping to create the image that business presents to the public. This "branding" is so successful at times, however, that a brand name can become a household name. For this to happen, the company name must successfully be managed in magazine and newspaper advertising, through a Web presence, on billboards, and more. The marketing angle is part of the creative work of a marketing team, and the advertising designer is part of that group.

Many advertising designers come into advertising design as a natural progression of a current job. If they work in newspaper design and layout, for instance, they may work with salespeople to design ads for clients. If those ads become successful, the business owner will want to know who designed the ad. From that point, the layout person could essentially go into business.

But, in most cases, a successful advertising designer will know about regional, local, and even national or international markets for specific products. This requires research into a market before taking on an advertising project. That designer also will keep up on annual advertising design winners and compete often with their peers in advertising design contests.

The advertising designer will want to attend a two- to four-year school that focuses on graphic design. Most of these schools will offer many classes on advertising design. These classes should address typography specific to signage, advertising design layout, copywriting, and more. It's best to achieve at least an associate degree before applying for a job at an advertising agency, as they will expect this much from your resume.

An entry-level job at an advertising agency will depend upon how much experience you bring to the group. You can expect to work long and sometimes inconvenient hours, as the agency needs to meet the needs of business clients who often need to use business hours to meet their clients.

There are so many avenues within advertising design that you eventually can become a specialist in Web design for advertising, print advertising design, or in signage. A higher degree will take you further into marketing, business, and design theory, and that degree may pay for itself quickly. If you enter the advertising design workforce with a graduate degree and with little to no specialization, then you're a perfect fit for an advertising director. You will supervise people who have the specific skills that you lack. You just need to know enough to understand what you see and to know that you're receiving the best product possible from your team or from outsourcing.

Advertising design is highly competitive, as marketers are competing against marketers. If you're entering this field, try to find work with the best advertising agency possible so you can learn from the best. From there, the sky's the limit.


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Master of Science in Marketing - Digital Marketing and Advertising
  • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
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Fashion & Retail Marketing (AS)
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Start your journey! Classes starting Aug 17.
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Business Administration, BA - Marketing
  • Has students attend one four-week class at a time and take their final exam before moving on to their next class.
  • Offers 24/7 online tech support, with a typical response time of 4 hours or less.
  • Has online help centers that offer assistance with writing, statistics, medical assisting, and more.
  • Provides job placement assistance to all its students and alumni.
  • Researches trends for growing fields to tailor a more effective curriculum.
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Diploma - Web & Mobile Marketing
Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986. The most significant evolution of the College started when its third CEO, Dr. Sabrina Kay, assumed leadership in 2007. Fremont College became an innovative center adopting the framework of Work-Based Learning Leadership at the Wharton School and Dr. Kay’s thesis on improved learning through practice and collaboration.
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Marketing - PhD in Bus. Admin.
  • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
  • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
  • 100% of faculty members hold doctoral degrees.
  • No physical residency requirements, allowing students to pursue their degree online.
  • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
  • Offers several programs in business, education, psychology, and more.
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A.S. in Marketing
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
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Media Design, Master of Fine Arts (Online)
  • Push Your Creativity To The Next Level.
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
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