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Advertising Design Degree Outlook

Advertising design presents one avenue that the graphic designer can travel during a career. This branch of design focuses on commercial markets, specifically advertising, marketing, branding, and signage. The person who enters advertising design often wears more than one hat, as the designer also can become the writer, the salesperson (to the client), and a bidder for advertising space.

Advertising design presents a responsibility as well, as the designer who creates a concept for a business is also helping to create the image that business presents to the public. This "branding" is so successful at times, however, that a brand name can become a household name. For this to happen, the company name must successfully be managed in magazine and newspaper advertising, through a Web presence, on billboards, and more. The marketing angle is part of the creative work of a marketing team, and the advertising designer is part of that group.

Many advertising designers come into advertising design as a natural progression of a current job. If they work in newspaper design and layout, for instance, they may work with salespeople to design ads for clients. If those ads become successful, the business owner will want to know who designed the ad. From that point, the layout person could essentially go into business.

But, in most cases, a successful advertising designer will know about regional, local, and even national or international markets for specific products. This requires research into a market before taking on an advertising project. That designer also will keep up on annual advertising design winners and compete often with their peers in advertising design contests.

The advertising designer will want to attend a two- to four-year school that focuses on graphic design. Most of these schools will offer many classes on advertising design. These classes should address typography specific to signage, advertising design layout, copywriting, and more. It's best to achieve at least an associate degree before applying for a job at an advertising agency, as they will expect this much from your resume.

An entry-level job at an advertising agency will depend upon how much experience you bring to the group. You can expect to work long and sometimes inconvenient hours, as the agency needs to meet the needs of business clients who often need to use business hours to meet their clients.

There are so many avenues within advertising design that you eventually can become a specialist in Web design for advertising, print advertising design, or in signage. A higher degree will take you further into marketing, business, and design theory, and that degree may pay for itself quickly. If you enter the advertising design workforce with a graduate degree and with little to no specialization, then you're a perfect fit for an advertising director. You will supervise people who have the specific skills that you lack. You just need to know enough to understand what you see and to know that you're receiving the best product possible from your team or from outsourcing.

Advertising design is highly competitive, as marketers are competing against marketers. If you're entering this field, try to find work with the best advertising agency possible so you can learn from the best. From there, the sky's the limit.


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Master of Science in Marketing - Digital Marketing and Advertising
  • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
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Fashion & Retail Marketing (AS)
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
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BA/Public Relations and Marketing
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
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Bachelor of Science in Business Administration - Business Development
  • Offers M.B.A. and bachelor’s programs in Business Administration with concentrations in Marketing, Accounting, and more
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Bachelor of Science in Business - Marketing
  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
  • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
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AA - Digital Marketing
Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986. The most significant evolution of the College started when its third CEO, Dr. Sabrina Kay, assumed leadership in 2007. Fremont College became an innovative center adopting the framework of Work-Based Learning Leadership at the Wharton School and Dr. Kay’s thesis on improved learning through practice and collaboration.
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Master of Business Administration, MBA - Marketing
  • Allows students to transfer credits from non-U.S. colleges and universities after evaluation.
  • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
  • Its main campus is located in Fort Lauderdale, with campuses located throughout the State of Florida and internationally. 
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