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Advertising Design Degree Outlook

Advertising design presents one avenue that the graphic designer can travel during a career. This branch of design focuses on commercial markets, specifically advertising, marketing, branding, and signage. The person who enters advertising design often wears more than one hat, as the designer also can become the writer, the salesperson (to the client), and a bidder for advertising space.

Advertising design presents a responsibility as well, as the designer who creates a concept for a business is also helping to create the image that business presents to the public. This "branding" is so successful at times, however, that a brand name can become a household name. For this to happen, the company name must successfully be managed in magazine and newspaper advertising, through a Web presence, on billboards, and more. The marketing angle is part of the creative work of a marketing team, and the advertising designer is part of that group.

Many advertising designers come into advertising design as a natural progression of a current job. If they work in newspaper design and layout, for instance, they may work with salespeople to design ads for clients. If those ads become successful, the business owner will want to know who designed the ad. From that point, the layout person could essentially go into business.

But, in most cases, a successful advertising designer will know about regional, local, and even national or international markets for specific products. This requires research into a market before taking on an advertising project. That designer also will keep up on annual advertising design winners and compete often with their peers in advertising design contests.

The advertising designer will want to attend a two- to four-year school that focuses on graphic design. Most of these schools will offer many classes on advertising design. These classes should address typography specific to signage, advertising design layout, copywriting, and more. It's best to achieve at least an associate degree before applying for a job at an advertising agency, as they will expect this much from your resume.

An entry-level job at an advertising agency will depend upon how much experience you bring to the group. You can expect to work long and sometimes inconvenient hours, as the agency needs to meet the needs of business clients who often need to use business hours to meet their clients.

There are so many avenues within advertising design that you eventually can become a specialist in Web design for advertising, print advertising design, or in signage. A higher degree will take you further into marketing, business, and design theory, and that degree may pay for itself quickly. If you enter the advertising design workforce with a graduate degree and with little to no specialization, then you're a perfect fit for an advertising director. You will supervise people who have the specific skills that you lack. You just need to know enough to understand what you see and to know that you're receiving the best product possible from your team or from outsourcing.

Advertising design is highly competitive, as marketers are competing against marketers. If you're entering this field, try to find work with the best advertising agency possible so you can learn from the best. From there, the sky's the limit.


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D.B.A. - Marketing
  • Impact your world with a degree from Walden. Start today!
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  • Receive personal attention from advisors in enrollment, financial aid, academics, and other support services to make the most of your online program.
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BS in Business Administration - New Media/Internet Marketing

Building on Purdue's mission to provide greater access to affordable, world-class education, Purdue University Globaldelivers a fully personalized online experience that's tailored to working adults. By opening the doors to adults who need flexibility to fit learning into their busy lives, we make it possible to achieve a high-quality education from a prestigious university system—completely online.

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AAS, Marketing Communications
Berkeley College , Little Falls
  • Ranked among the Best Online Bachelor's Degree Programs in 2018 by the U.S. News & World Report.
  • Admits students throughout the year with quarterly start dates in January, April, July, and September.
  • Provides faculty-monitored internships or job-related assignments.
  • Offers associate and bachelor degree programs in business, design, health, plus certificate programs in practical nurse, medical assistant, and more.
  • Preparing students for professional and personal success since 1931.
  • Over $45 million in Berkeley College institutional aid was provided to qualified students during the 2017-2018 award year.
  • Over 7,000 students (more than 440 international students, representing nearly 75 countries).
  • 3,000+ students took at least one online class in fall 2017
  • Berkeley College named a "Best of the Best" by U.S. Veterans Magazine; 2014-2015, 2017-2018
  • Berkeley College ranked first in its category in Overall Mobility Index, 2017 – The New York Times
  • Best Online Bachelor’s Programs, 2014-2018 – U.S. News & World Report
  • USDLA/Quality Standards Certification, 2013-2017 – United States Distance Learning Association
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AS in Business Administration: Marketing & Sales
Remington College , Shreveport
  • Dallas campus named 2013 School of the Year by the National Association for Health Professionals (NAHP).
  • Tuition covers course-required materials for campus students, including books, lab equipment, and class supplies.
  • Offers flat tuition rate to continuously enrolled students who are on track toward program completion.
  • Campus accreditation by the Accrediting Commission of Career Schools and Colleges (ACCSC).
  • 18 campuses across the United States, with online options as well.
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Internet Marketing, Master of Science (Online)
  • Full Sail University offers online degree programs that are designed for the world of entertainment, media, arts, and technology. Full Sail's approach is centered on real-world industry experience and creative problem solving.
  • Full Sail uses the experience and knowledge gained from more than three decades of educational innovation to create an unparalleled online education experience that challenges and inspires our students.
  • Learning at Full Sail has always centered around interaction and the exchange of ideas, and our online curriculum fully embraces this philosophy with the aim of being the most people-focused education experience on the web.
  • Through Full Sail’s multitude of online program offerings, students get: One-click access to instructors, Powerful collaborative tools, Interactive learning environments and Innovative curriculum.
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Master of Business Administration, MBA - Marketing

Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience. 

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Business Administration - New Media Marketing (BS)
CollegeAmerica , Colorado Springs

The Secret to Getting Ahead is Getting Started

Congratulations! Your interest in CollegeAmerica is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

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