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Advertising Design Degree Outlook

Advertising design presents one avenue that the graphic designer can travel during a career. This branch of design focuses on commercial markets, specifically advertising, marketing, branding, and signage. The person who enters advertising design often wears more than one hat, as the designer also can become the writer, the salesperson (to the client), and a bidder for advertising space.

Advertising design presents a responsibility as well, as the designer who creates a concept for a business is also helping to create the image that business presents to the public. This "branding" is so successful at times, however, that a brand name can become a household name. For this to happen, the company name must successfully be managed in magazine and newspaper advertising, through a Web presence, on billboards, and more. The marketing angle is part of the creative work of a marketing team, and the advertising designer is part of that group.

Many advertising designers come into advertising design as a natural progression of a current job. If they work in newspaper design and layout, for instance, they may work with salespeople to design ads for clients. If those ads become successful, the business owner will want to know who designed the ad. From that point, the layout person could essentially go into business.

But, in most cases, a successful advertising designer will know about regional, local, and even national or international markets for specific products. This requires research into a market before taking on an advertising project. That designer also will keep up on annual advertising design winners and compete often with their peers in advertising design contests.

The advertising designer will want to attend a two- to four-year school that focuses on graphic design. Most of these schools will offer many classes on advertising design. These classes should address typography specific to signage, advertising design layout, copywriting, and more. It's best to achieve at least an associate degree before applying for a job at an advertising agency, as they will expect this much from your resume.

An entry-level job at an advertising agency will depend upon how much experience you bring to the group. You can expect to work long and sometimes inconvenient hours, as the agency needs to meet the needs of business clients who often need to use business hours to meet their clients.

There are so many avenues within advertising design that you eventually can become a specialist in Web design for advertising, print advertising design, or in signage. A higher degree will take you further into marketing, business, and design theory, and that degree may pay for itself quickly. If you enter the advertising design workforce with a graduate degree and with little to no specialization, then you're a perfect fit for an advertising director. You will supervise people who have the specific skills that you lack. You just need to know enough to understand what you see and to know that you're receiving the best product possible from your team or from outsourcing.

Advertising design is highly competitive, as marketers are competing against marketers. If you're entering this field, try to find work with the best advertising agency possible so you can learn from the best. From there, the sky's the limit.


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BS in Business Administration - Marketing
  • Degrees offered include Bachelor of Science in Accounting, Bachelor of Science in Business Administration, and Master of Business Administration.
  • Students are instructed in relevant business skills like communication, mathematics, and management.
  • Coursework emphasizes the development of project management, communication, decision-making, and problem-solving skills.
  • Flexible, 100% online and campus based programs available.
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
MBA - Marketing
  • Specialized bachelor’s and master’s degrees that let you take more courses devoted to your field of interest, on average, than at other similar schools.
  • 4 out of 5 employers of an AIU business graduate say they would hire another AIU business graduate
  • Classes taught by industry specialists who bring a real-world perspective to the classroom
  • Business administration programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP) with the exception of Technology Management and Fashion Marketing specializations
  • MBA degrees can be completed in as little as 12 months
  • Online Courses
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Bachelor of Science in Business Administration - Business Development
  • Offers M.B.A. and bachelor’s programs in Business Administration with concentrations in Marketing, Accounting, and more
  • Ranked among the Best Online MBA Programs and Graduate Business Programs for 2017 by U.S. News and World Report
  • Coursework covers topics like project management, management fundamentals, and business strategies
  • Business students complete a capstone class that demonstrates their knowledge of business concepts
  • Online Courses
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  • Accelerated Programs
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Media Design, Master of Fine Arts (Online)
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
Bachelors in Marketing
  • 100% online format, with no fixed class times, means you can earn your degree at your pace, on your schedule, while still working full-time.
  • Monthly term starts and accelerated 8-week courses so that your ideal course schedule can fit around your other commitments.
  • The B.S. in Business Management program draws from the areas management, marketing, operations, and finance.
  • Through various case studies and discussions with your classmates and faculty, you will be able to apply the theories and best practices you are learning to real-world business situations.
  • 84% of our faculty members hold terminal degrees. In addition to their academic training, instructors have years of experience working in their field
  • Every instructor has been specially trained in the technology and teaching methods that work best in CSU-Global’s 100% online learning environment.
  • Online Courses
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Master of Science in Marketing - Digital Marketing and Advertising
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
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Associates in Internet Marketing

Fortis Institute can give you the skills you need to train for a career in the healthcare field.

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