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Advertising Design Degree Outlook

Advertising design presents one avenue that the graphic designer can travel during a career. This branch of design focuses on commercial markets, specifically advertising, marketing, branding, and signage. The person who enters advertising design often wears more than one hat, as the designer also can become the writer, the salesperson (to the client), and a bidder for advertising space.

Advertising design presents a responsibility as well, as the designer who creates a concept for a business is also helping to create the image that business presents to the public. This "branding" is so successful at times, however, that a brand name can become a household name. For this to happen, the company name must successfully be managed in magazine and newspaper advertising, through a Web presence, on billboards, and more. The marketing angle is part of the creative work of a marketing team, and the advertising designer is part of that group.

Many advertising designers come into advertising design as a natural progression of a current job. If they work in newspaper design and layout, for instance, they may work with salespeople to design ads for clients. If those ads become successful, the business owner will want to know who designed the ad. From that point, the layout person could essentially go into business.

But, in most cases, a successful advertising designer will know about regional, local, and even national or international markets for specific products. This requires research into a market before taking on an advertising project. That designer also will keep up on annual advertising design winners and compete often with their peers in advertising design contests.

The advertising designer will want to attend a two- to four-year school that focuses on graphic design. Most of these schools will offer many classes on advertising design. These classes should address typography specific to signage, advertising design layout, copywriting, and more. It's best to achieve at least an associate degree before applying for a job at an advertising agency, as they will expect this much from your resume.

An entry-level job at an advertising agency will depend upon how much experience you bring to the group. You can expect to work long and sometimes inconvenient hours, as the agency needs to meet the needs of business clients who often need to use business hours to meet their clients.

There are so many avenues within advertising design that you eventually can become a specialist in Web design for advertising, print advertising design, or in signage. A higher degree will take you further into marketing, business, and design theory, and that degree may pay for itself quickly. If you enter the advertising design workforce with a graduate degree and with little to no specialization, then you're a perfect fit for an advertising director. You will supervise people who have the specific skills that you lack. You just need to know enough to understand what you see and to know that you're receiving the best product possible from your team or from outsourcing.

Advertising design is highly competitive, as marketers are competing against marketers. If you're entering this field, try to find work with the best advertising agency possible so you can learn from the best. From there, the sky's the limit.


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Internet Marketing, Master of Science (Online)
  • Full Sail University offers online degree programs that are designed for the world of entertainment, media, arts, and technology. Full Sail's approach is centered on real-world industry experience and creative problem solving.
  • Full Sail uses the experience and knowledge gained from more than three decades of educational innovation to create an unparalleled online education experience that challenges and inspires our students.
  • Learning at Full Sail has always centered around interaction and the exchange of ideas, and our online curriculum fully embraces this philosophy with the aim of being the most people-focused education experience on the web.
  • Through Full Sail’s multitude of online program offerings, students get: One-click access to instructors, Powerful collaborative tools, Interactive learning environments and Innovative curriculum.
  • Full Sail's newest program is the Dan Patrick School of Sportscasting. Developed in collaboration with sportscasting veteran Dan Patrick, the goal is to provide students with real world experience both behind and in fornt of the camera.
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BS in Business Administration - New Media/Internet Marketing

Building on Purdue's mission to provide greater access to affordable, world-class education, Purdue University Globaldelivers a fully personalized online experience that's tailored to working adults. By opening the doors to adults who need flexibility to fit learning into their busy lives, we make it possible to achieve a high-quality education from a prestigious university system—completely online.

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Master of Business Administration, MBA - Marketing
Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience. 
 
At Keiser University, you will find a warm, friendly community with faculty and staff truly committed to your success.  Our small class sizes, individualized attention, and one-class-at-a-time schedules create a positive learning environment where you can excel.  Whether your goal is to prepare for a new career or to advance with your current employer, Keiser University is designed around your needs. 
 
Keiser University Advantage
• Associate, Bachelor's, Master's and Doctoral degree programs
• Day, Evening, and Online Classes
• Financial Aid to Those Who Qualify
• Job Placement Assistance Available
• Military-friendly, scholarships for qualified active duty personnel, Veterans, and dependants.  Yellow Ribbon program participant, approved for Veterans training
 
Programs and delivery format vary by campus. Courses are subject to change.
 
Keiser University's programs and curriculum remain in-line with technology and workforce trends, helping you develop the skills and qualifications necessary to succeed in today's job market.  Our career-focused programs make it possible for you to graduate in less time than you may think. 
 
Keiser University is a private, not-for-profit university.
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Marketing Management Career Diploma

Sullivan University is Kentucky's largest private college or university, offering higher education for people with higher goals. At Sullivan University, we focus on in-demand programs that lead to successful careers. Whether you're a high school student considering college for the first time, an adult returning to school or someone seeking professional development, you'll be surprised at the variety and range of alternatives Sullivan University offers. 

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Bachelor of Arts in Marketing and Consumer Behavior
  • Ranked among the 2015 Best National Universities by U.S. News & World Report.
  • Designated as a Military Friendly School every year since 2012 by Victory Media.
  • Offers credit for prior learning and experience through assessment tests.
  • Provides a short term Leadership Certification program in partnership with EQUIP®.
  • Accredited by the Higher Learning Commission (HLC) of the North Central Association (NCA).
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  • Accredited
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  • Transferable Credits
Associate Degree-Marketing Management
  • Features a public spa where massage students can get real-world experience.
  • Honored by the PennSuburban Chamber of Commerce as Business of the Century in 2013.
  • New terms start every 10 weeks.
  • Accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).
  • Main campus is located in North Wales, Pennsylvania, with satellite campuses in Phoenixville and Warminster.
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Master of Business Administration, MBA - Marketing

Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience. 

  • Accredited
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits