Advertising Design Career | Schools & Colleges | Graphic Design Basics.com

Advertising Design Degree Outlook

Advertising design presents one avenue that the graphic designer can travel during a career. This branch of design focuses on commercial markets, specifically advertising, marketing, branding, and signage. The person who enters advertising design often wears more than one hat, as the designer also can become the writer, the salesperson (to the client), and a bidder for advertising space.

Advertising design presents a responsibility as well, as the designer who creates a concept for a business is also helping to create the image that business presents to the public. This "branding" is so successful at times, however, that a brand name can become a household name. For this to happen, the company name must successfully be managed in magazine and newspaper advertising, through a Web presence, on billboards, and more. The marketing angle is part of the creative work of a marketing team, and the advertising designer is part of that group.

Many advertising designers come into advertising design as a natural progression of a current job. If they work in newspaper design and layout, for instance, they may work with salespeople to design ads for clients. If those ads become successful, the business owner will want to know who designed the ad. From that point, the layout person could essentially go into business.

But, in most cases, a successful advertising designer will know about regional, local, and even national or international markets for specific products. This requires research into a market before taking on an advertising project. That designer also will keep up on annual advertising design winners and compete often with their peers in advertising design contests.

The advertising designer will want to attend a two- to four-year school that focuses on graphic design. Most of these schools will offer many classes on advertising design. These classes should address typography specific to signage, advertising design layout, copywriting, and more. It's best to achieve at least an associate degree before applying for a job at an advertising agency, as they will expect this much from your resume.

An entry-level job at an advertising agency will depend upon how much experience you bring to the group. You can expect to work long and sometimes inconvenient hours, as the agency needs to meet the needs of business clients who often need to use business hours to meet their clients.

There are so many avenues within advertising design that you eventually can become a specialist in Web design for advertising, print advertising design, or in signage. A higher degree will take you further into marketing, business, and design theory, and that degree may pay for itself quickly. If you enter the advertising design workforce with a graduate degree and with little to no specialization, then you're a perfect fit for an advertising director. You will supervise people who have the specific skills that you lack. You just need to know enough to understand what you see and to know that you're receiving the best product possible from your team or from outsourcing.

Advertising design is highly competitive, as marketers are competing against marketers. If you're entering this field, try to find work with the best advertising agency possible so you can learn from the best. From there, the sky's the limit.


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Media Design, Master of Fine Arts (Online)
  • Campus-based and online degrees include Computer Animation (BS), Digital Arts and Design (BS), Graphic Design (BS), and more
  • Students take ongoing portfolio courses that allow them to build and refine their design portfolio
  • Courses teach skills such as advertising, branding, visual messaging, and concept design
  • Curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement
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MHA: Marketing
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
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Associate of Arts in Marketing

See What’s Possible When You Earn a Degree at Florida Tech 100% Online

Whatever your motivation for considering an undergraduate or graduate degree, Florida Tech offers programs online that can meet your needs. Here are a few reasons Florida Tech may be the right choice for you.

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MBA: Social Media Marketing
  • Separate yourself from the pack by completing one of Saint Leo’s highly-rated Business degree programs. Associates, Bachelors, and Graduate degrees in highly sought-after concentrations available!
  • Learn the necessary skills and build the foundation to propel your business career by receiving an education from our faculty members with true real-world experience.
  • Saint Leo University provides academic excellence, flexibility, affordability, and a wide range of educational programs with financial aid and scholarships available to those who qualify.
  • Saint Leo offers a 14:1 Student-Teacher Ratio to ensure you get the personal attention you deserve.
  • Learn on your schedule with our 6 convenient available start dates throughout the year. Get started on earning your accredited Business degree today!
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Master of Business Administration, MBA - Marketing
Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience. 
 
At Keiser University, you will find a warm, friendly community with faculty and staff truly committed to your success.  Our small class sizes, individualized attention, and one-class-at-a-time schedules create a positive learning environment where you can excel.  Whether your goal is to prepare for a new career or to advance with your current employer, Keiser University is designed around your needs. 
 
Keiser University Advantage
• Associate, Bachelor's, Master's and Doctoral degree programs
• Day, Evening, and Online Classes
• Financial Aid to Those Who Qualify
• Job Placement Assistance Available
• Military-friendly, scholarships for qualified active duty personnel, Veterans, and dependants.  Yellow Ribbon program participant, approved for Veterans training
 
Programs and delivery format vary by campus. Courses are subject to change.
 
Keiser University's programs and curriculum remain in-line with technology and workforce trends, helping you develop the skills and qualifications necessary to succeed in today's job market.  Our career-focused programs make it possible for you to graduate in less time than you may think. 
 
Keiser University is a private, not-for-profit university.
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MBA - Marketing
Good for Working Adults
  • Offers MUSE (My Unique Student Experience), a content delivery system that gives students the option to watch, view, read or listen to required course materials.
  • Allows students to complete courses at whatever pace they want.
  • Provides IntelliPath, a proprietary learning technology that lets students learn at their own pace.
  • A DANTES-affiliated university and member of the Service Members Opportunity Colleges.
  • For important information about the educational debt, earnings, and completion rates of students who attended these programs, go to: www.aiuniv.edu/disclosures
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Marketing - PhD in Bus. Admin.
  • Northcentral University was founded in 1996 to provide working professionals around the world with unprecedented access to richly engaging, professionally relevant, and academically-rigorous education from a U.S. university.
  • As a regionally accredited, private, online and graduate-focused university, NCU offers doctoral, master’s and bachelor’s degrees in business, technology management, education, and psychology, as well as doctoral and master’s degrees in marriage and family therapy.
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