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Graphic design mistakes and blunders-part 4

model-by-peter-duhonYou look mahhhvelous dahling!
Prada, Christian Dior, Donatella Versace, and Ralph Lauren are some of the names and brands that are synonymous with fashion.

Fashion has a trickle-down effect in the industry. What you see on 5th Avenue and Paris runways eventually influence what you may see on the clothes racks of your local department store or clothing outlets.
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Let the ads begin!
magazine-coversFashion design ads are the mainstay for designers in getting the word out about new lines of clothing and coming trends. Fashion advertisements can sometimes run into bumps along the road if attention to detail is lacking in the design phase.

In this installment of Graphic design mistakes and blunders we'll look closely at some fashion advertisements and see, literally, where things went off course.

Look and laugh but above all, learn from the missteps that can sometimes occur even to the best of us.

InStyle out of style?
InStyle magazine says that it provides '...the best of what's in fashion' plus glimpses of  'celebrity lifestyles.'

In this advertisement from InStyle, Amy Adams strikes a pose for the photographer and shows off her colorful gown. But there is something about this photo that seems odd.

Can you spot the error?
amy-adams-in-instyle-magazine-advert1
While the lighting for this photograph is good, the pose is not. Amy tries to give her best model pout pose but it turns into something comical because she looks as if she has the beginnings of a headache.

What also looks odd is her posing like a stork--if you look closely she only seems to be standing on just one leg.

We are guessing that Amy's other leg is exiting out on the other side of the dress but the pose doesn't indicate this at all.
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Elegant but wait...
In this ad for Calleija Jewelers we see the model in full wedding attire amidst muted pastel pinks. It works well on many levels.

The color palette for the set is nicely done, the pose is good, and the advertisement has an upscale feel to it.

However, there seems to be something a bit askew with the otherwise serene setting of the photograph.

Can you spot the error?
calleya-jewelry-website
The movie ET, directed by Stephen Spielberg, was a blockbuster hit. The main character, ET (extraterrestrial) is stranded on Earth and longs to find a way back to his home planet.

The model in this ad seems to have taken a cue from ET--she also sports a rather long neck. Was this a Photoshop error or just a bad camera angle? We don't know but this mistake could have been prevented before the ad was published.
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GQ or DQ?
GQ stands for Gentleman's Quarterly and is a mainstay magazine for men who are into fashion and the good life. DQ stands for disqualification in sporting events. In this particular GQ ad, we believe it has been dq'ed for bad art direction.
gq-magazine-ad-for-ralph-laurent
We like the concept in the Ralph Lauren ad but unfortunately the execution of the idea has crashed due to the way the shadow on the wall is depicted.

Yes, it could have been on purpose, but to what purpose we are at a loss to explain. In any event, the otherwise classy advertisement comes off as funny and a bit disturbing.

Graphic design school and advertising
If you are interested in advertising, enrolling in a graphic design college is a good first step in the right direction. You'll learn about design principles, proper layout, computer graphics, and many other topics that can help you in your design career.

Make an appointment with a graphic design school representative to see how an education in design can help you to qualify for jobs in the advertising industry.


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Graphic Design, Bachelor of Science (Online)
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Graphic Arts (AAS)

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