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Graphic design inspiration: Packaging--part 2

dinner-plate-with-foodLook before you eat
A popular saying with foodies and professional chefs is that you eat with your eyes first. That is why presentation is so important when restaurants serve food to their clientele.

In the same manner, when you shop at supermarkets and department stores, if the packaging on the products you view are pleasantly designed you'll be more open to the possibility of buying the items.

Graphic Design

Walking down the aisle of your local grocery store can be a visual overload as the packaging from hundreds of items tries to vie for your attention.

In part 2 of 'Graphic design inspiration from packaging' we'll see that in some cases, going minimalist is the way to attract attention to a product.

Pass the pappardelle pasta, please
...............................................................pasta-by-r-design-studio-2
Most pastas are packaged in nondescript boxes with a small cutout or photo so you can see what the product looks like. In this packaging by R Design Studio, the simple but classy design works well.

The packaging makes the product look like a premium brand. It might or might not be but the effect of the design leaves that impression.

Pop goes the soda
..........................................izze-soda
Businesses need advertising to increase their sales. No advertising usually means no expansion of revenues.

But think again. Izze Soda Company increased their sales by 450% in each of its first two years without one bit of advertising. No doubt, the eye-catching graphic and simple design of its product is one of the factors in the drink's success.

High-tech wine, anyone?
..........................................wine-and-boxes
Most people are used to seeing wine labels that are classic in style and design. But this wine company has elected to drop this genre and upgrade the look for the 21st century.

The colored dots and patterns on the bottle draw you in, while also piquing your curiosity to inspect the bottle and packaging.

Upscale water
................................................................................ferrarelle-mineral-water
How would you market bottled water? In the case of Ferrarelle, it has decided to make the water the star of the show.

With decidedly minimalist graphics, the water takes the main stage. Because the graphics are so starkly simple, this design actually draws more attention to the product with just a few slashes of red.

Graphic design school and design principles
You've seen that sometimes 'less is more' when it comes to packaging design. If you are interested in a career in this field, a graphic design college can help you understand the essentials of design technique.

Call a graphic design school representative or sign-up for more information to evaluate what each school can offer you.


Schools and Colleges offering design degrees:

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Results:  5
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5 Program(s) Found
  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
  • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
Good for Working Adults
  • Flexible Scheduling
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5 Program(s) Found
  • Push Your Creativity To The Next Level.
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
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ABCO Technology , Los Angeles
  • An accredited computer training academy preparing students to enter the IT industry as Network Engineers, Software Engineers, Web Apps Developer, Website Designers, Programmers, Database Administrators since 2000.
  • Holds A+ certification from CompTIA.
  • Located in Los Angeles, approximately 10 minutes away from LAX.
  • Flexible class schedules offered during day times, evenings and weekends.
  • Helping students start a career in technology within 3 - 9 months.
  • Educates with the mission to serve the needs of the local community and graduates by matching opportunities to skills.
  • Military friendly school.
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  • 5 campus locations across Florida.
  • The place for students who want quality career training in the growing fields of allied health, business, design, education, information technology, legal studies, nursing and technical trades. 
  • Member of the Florida Association of Postsecondary Schools and Colleges (FAPSC).
  • FAPSC includes over 1,000 licensed, private career colleges all over the state of Florida, and prepares students in over 200 fields.
  • FAPSC members experience several benefits, including exclusive resources and discounts for FAPSC hosted events and programs.
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2 Program(s) Found
  • Provides programs developed with industry professionals who assist with curriculum development and recruit graduates.  
  • Teamed with Solutions at ECMC to help students manage educational loans and offer resources free of charge.
  • Offers alumni free refresher courses for any class they took in their original program of study.
  • Has campuses located in Salt Lake City, Layton, and Murray, Utah.
  • Accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).
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Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits