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Graphic design inspiration: Packaging--part 2

dinner-plate-with-foodLook before you eat
A popular saying with foodies and professional chefs is that you eat with your eyes first. That is why presentation is so important when restaurants serve food to their clientele.

In the same manner, when you shop at supermarkets and department stores, if the packaging on the products you view are pleasantly designed you'll be more open to the possibility of buying the items.

Walking down the aisle of your local grocery store can be a visual overload as the packaging from hundreds of items tries to vie for your attention.

In part 2 of 'Graphic design inspiration from packaging' we'll see that in some cases, going minimalist is the way to attract attention to a product.

Pass the pappardelle pasta, please
...............................................................pasta-by-r-design-studio-2
Most pastas are packaged in nondescript boxes with a small cutout or photo so you can see what the product looks like. In this packaging by R Design Studio, the simple but classy design works well.

The packaging makes the product look like a premium brand. It might or might not be but the effect of the design leaves that impression.

Pop goes the soda
..........................................izze-soda
Businesses need advertising to increase their sales. No advertising usually means no expansion of revenues.

But think again. Izze Soda Company increased their sales by 450% in each of its first two years without one bit of advertising. No doubt, the eye-catching graphic and simple design of its product is one of the factors in the drink's success.

High-tech wine, anyone?
..........................................wine-and-boxes
Most people are used to seeing wine labels that are classic in style and design. But this wine company has elected to drop this genre and upgrade the look for the 21st century.

The colored dots and patterns on the bottle draw you in, while also piquing your curiosity to inspect the bottle and packaging.

Upscale water
................................................................................ferrarelle-mineral-water
How would you market bottled water? In the case of Ferrarelle, it has decided to make the water the star of the show.

With decidedly minimalist graphics, the water takes the main stage. Because the graphics are so starkly simple, this design actually draws more attention to the product with just a few slashes of red.

Graphic design school and design principles
You've seen that sometimes 'less is more' when it comes to packaging design. If you are interested in a career in this field, a graphic design college can help you understand the essentials of design technique.

Call a graphic design school representative or sign-up for more information to evaluate what each school can offer you.


Schools and Colleges offering design degrees:

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Results:  5
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Graphic & Web Design (BFA)
  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
  • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
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Graphic Design, Bachelor of Science (Online)
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
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Graphic Design and Animation
Good for Working Adults
  • Offers career-focused programs in allied health, business, and computer technology, and more.
  • On-the-job training available through externships, internships, and clinical placements.
  • Graduates in good standing can take refresher sessions in courses at no additional cost.
  • Day and evening class options are available for flexible scheduling.
  • Accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).
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  • Flexible Scheduling
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Web Site and Graphic Design - Associate Degree
  • Recognized on the President's Higher Education Community Service Honor Roll every year from 2010-2014
  • Day and evening classes are available for flexible scheduling.
  • Offers bachelor’s, associate, and diploma programs in business, culinary arts, criminal justice, cosmetology, and more.
  • Takes a unique “Focused Learning” approach, where students typically take only one class per month to concentrate on one subject with one faculty member at a time.
  • Accredited by the Accrediting Council on Independent Colleges and Schools (ACICS).
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  • Accredited
  • Flexible Scheduling
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BFA, Graphic Design
Berkeley College , Little Falls
Good for Working Adults
  • Ranked among the Best Online Bachelor's Degree Programs in 2015 by the U.S. News & World Report.
  • Admits students throughout the year with quarterly start dates in January, April, July, and September.
  • Provides faculty-monitored internships or job-related assignments.
  • Offers associate and bachelor degree programs in business, design, health, plus certificate programs in practical nurse, medical assistant, and more.
  • Preparing students for professional and personal success since 1931.
  • More than $64 million in Berkeley College grants and scholarships provided during the 2015-2016 award year
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  • Accredited
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits