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Graphic design inspiration: Packaging--part 2

dinner-plate-with-foodLook before you eat
A popular saying with foodies and professional chefs is that you eat with your eyes first. That is why presentation is so important when restaurants serve food to their clientele.

In the same manner, when you shop at supermarkets and department stores, if the packaging on the products you view are pleasantly designed you'll be more open to the possibility of buying the items.

Walking down the aisle of your local grocery store can be a visual overload as the packaging from hundreds of items tries to vie for your attention.

In part 2 of 'Graphic design inspiration from packaging' we'll see that in some cases, going minimalist is the way to attract attention to a product.

Pass the pappardelle pasta, please
...............................................................pasta-by-r-design-studio-2
Most pastas are packaged in nondescript boxes with a small cutout or photo so you can see what the product looks like. In this packaging by R Design Studio, the simple but classy design works well.

The packaging makes the product look like a premium brand. It might or might not be but the effect of the design leaves that impression.

Pop goes the soda
..........................................izze-soda
Businesses need advertising to increase their sales. No advertising usually means no expansion of revenues.

But think again. Izze Soda Company increased their sales by 450% in each of its first two years without one bit of advertising. No doubt, the eye-catching graphic and simple design of its product is one of the factors in the drink's success.

High-tech wine, anyone?
..........................................wine-and-boxes
Most people are used to seeing wine labels that are classic in style and design. But this wine company has elected to drop this genre and upgrade the look for the 21st century.

The colored dots and patterns on the bottle draw you in, while also piquing your curiosity to inspect the bottle and packaging.

Upscale water
................................................................................ferrarelle-mineral-water
How would you market bottled water? In the case of Ferrarelle, it has decided to make the water the star of the show.

With decidedly minimalist graphics, the water takes the main stage. Because the graphics are so starkly simple, this design actually draws more attention to the product with just a few slashes of red.

Graphic design school and design principles
You've seen that sometimes 'less is more' when it comes to packaging design. If you are interested in a career in this field, a graphic design college can help you understand the essentials of design technique.

Call a graphic design school representative or sign-up for more information to evaluate what each school can offer you.



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