dcsimg

What You Wanted to Know About a Career in Package Design

supermarket-aislesLittle Boxes
Package design has come a long way in the last 50 years. In the past the usual difference between one product packaging and another was simply the graphics and color schemes of the design.

Today's walk down the many aisles of a modern supermarket or department store literally offers thousands of uniquely designed packages with amazing looking graphics or container shapes.

If you are currently attending a graphic design school or are already a graphic designer you may have been intrigued with this particular subset of graphic design work. In this article we'll explore what this interesting field is all about and what you can do to prepare for a career as a package designer.

School First
As it is in any career area you want to pursue the usual route for obtaining proper career training is through proper education. For any field in graphic design there are many qualified graphic design colleges that can help you to earn your degree.

teacher-and-college-studentsGenerally speaking a bachelor's degree is necessary to qualify for most entry-level positions.

If you are targeting package design as your specialty, you should take courses that are focused for this design field. In addition you should have a good grasp of spacial relations as it relates to designing packaging.

You can qualify for some entry-level jobs with an associate's degree or certificate of completion earned at community colleges or two-year junior colleges. Various online education centers also offer these degrees in addition to bachelor's degrees in graphic design.

Be sure to thoroughly investigate the graphic design schools you are considering as each one differs in its approach and curriculum. Choose the one that best matches your career and education goals.

What a Package Designer Does
A package designer has the responsibility of creating designs for various forms of packaging such as bottles, containers, cartons, boxes, and other packaging needs. The packaging design can be as simple as a logo on a beverage container or as complex as a multi-DVD case for a movie series. In each case the design must meet the specifications of the client.

Package design must be eye-catching and have the ability to entice consumers to pick up and buy the product.

graphic-designer-at-computerA package designer should not only be well acquainted with the use of traditional design tools such as pens, paints, and pencils but must be well versed with the various graphic design/image editing software and CAD (computer assisted design) software that are commonly used in the industry.

The design process usually starts with meetings with the client and design team in order to understand and agree upon a concept. After the design is approved a number of sketches, computer generated images and a formal mock-up of the packaging is created. During the period of time between concept and final production, there are usually many changes and alterations during the design process.

These frequent changes in design concepts require an individual who is flexible and has good communication skills.

people-walkingThe Job Situation
Package designers usually work for manufacturing companies in the graphics departments, independent graphic design studios or companies that specialize in packaging.

While a typical workweek of 40 hours can be expected, overtime and weekend work is usually required during "crunch time" or when deadlines are shortened.

The job outlook for graphic design positions is expected to grow approximately 13% during the decade 2008-18. Competition for available job positions is predicted to be extremely high.

The mean annual wage for professionals in the graphic design fields (including package designers) is $46,750, according to the U.S Bureau of Labor Statistics (May 2008).


Explore Advertising Design Schools

Refine School Matches
Hide filters
  • SUBJECT Clear All

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.
 
Results:  5
Matching School Ads
Master of Science in Marketing - Digital Marketing and Advertising
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 95% of Liberty University students receive some form of financial aid
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
Internet Marketing, Master of Science (Online)
  • Full Sail University offers online degree programs that are designed for the world of entertainment, media, arts, and technology. Full Sail's approach is centered on real-world industry experience and creative problem solving.
  • Full Sail uses the experience and knowledge gained from more than three decades of educational innovation to create an unparalleled online education experience that challenges and inspires our students.
  • Learning at Full Sail has always centered around interaction and the exchange of ideas, and our online curriculum fully embraces this philosophy with the aim of being the most people-focused education experience on the web.
  • Through Full Sail’s multitude of online program offerings, students get: One-click access to instructors, Powerful collaborative tools, Interactive learning environments and Innovative curriculum.
  • Full Sail's newest program is the Dan Patrick School of Sportscasting. Developed in collaboration with sportscasting veteran Dan Patrick, the goal is to provide students with real world experience both behind and in fornt of the camera.
Show more [+]
  • Online Courses
MBA - Marketing
  • Ranked #20 in the Top Public Schools in 2015 by U.S. News & World Report.
  • Ranked among the Top 50 Schools for Entrepreneurship Programs in 2014 by The Princeton Review.
  • Ranked among America’s Top Colleges in 2013 by Forbes.
  • Offers over 90 undergraduate majors across 10 colleges, with numerous programs ranked among the top programs by U.S. News & World Report.
  • Has famous alumni such as Sergey Brin the co-founder of Google, Kevin Blank the Founder of Under Armour Athletic Gear, and more.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
Marketing & Entertainment Management (BS)
  • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
  • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
  • Offers programs in design, media arts, fashion, and culinary.
  • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
  • Over 50 campus locations nationwide.
Show more [+]
  • Flexible Scheduling
  • Financial Aid
Internet Marketing Certificate

Founded in 1887, Benedictine University is dedicated to the education of undergraduate and graduate students. Benedictine is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools (NCA).

Benedictine University provides a values-centered Liberal Arts education. Today, Benedictine enrolls nearly 10,000 students from all 50 states in the US and over 17 countries.

Why Benedictine University Online?

  • Over 130 year legacy of academic excellence
  • Ranked among America's Top Colleges by "Forbes" Magazine
  • 91% of current students report they are satisfied or very satisfied with their learning experience
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits