Graphic Design Inspiration from Common Things -- Part I
Graphic designers face the unique challenges of incorporating a wide range of visual media, design techniques, and problem solving skills to create visual solutions for the needs of their clients.
Graphic designers also need a solid education from qualified graphic design schools or universities. In addition to talent and education, there is an element of graphic design that may be as crucial as the various tools and methodologies used to create a graphic piece.
The World Is Your Oyster
What is this mysterious component? In one word: inspiration. It is often an elusive quality and is sought after and treasured by professional graphic designers; it is priceless.
But where do successful graphic designers get their inspiration? The answer to this question is unusually simple. Inspiration can come from observing the world around you.
In the following examples we'll show how graphic designers receive their inspiration through their environment and how they incorporate these ideas into their designs.
We've all seen pencils in packaging from art supply and retail stores and for the most part, they are utilitarian and rather unremarkable. But this pencil packaging design is unique because it resembles recycled vending cups--the very material the pencils are made of.
The designers made this the focal point of the packaging and it works. The name of the product, "Remarkable," is amusing and serves as a double meaning for the recycled pencils.
Frisk Fruit Drinks
Showing the fruit product on a drink container isn't necessarily original but the concept is still solid. What is different about this particular design is the successful execution of the graphical motif.
The fruit on the bottles are caricatured as lively and happy cartoons. The drink containers are uniformly white, while the actual design elements vary according to the type of fruit used in the beverage.
The Switzerland retail food chain store, Migros, has taken the simple approach of packaging its beef by using a cutout of a steer to display the product.
The majority of beef packaging seen in supermarkets and food stores displays as much of the product as possible. Migros has turned this concept on its head by "hiding" most of the product. The package design is fanciful and also draws the customer in to inspect the product inside the packaging.
Well explore further into what graphic designers do for inspiration and what they say about it. But for now we know some of the things that make good graphic designers; it's a combination of good education at a graphic design college, talent, and inspiration for success.
Until then, keep on designing!