Grahphic Design: The Humorous Side of Things - Part II
Graphic Design vs Opinion
Have you ever had your designs rejected even though you knew deep down inside that your piece was exactly what your client needed?
Or perhaps your design was good but was turned down because the client (or the assistant) felt troubled because it was "too small," "lacked enough bright colors" or even worse, "It reminds me of another ad we did..."
The adage that too many cooks spoil the broth can come true when you are dealing with certain clients; everyone, including the office secretary, has an opinion on your design.
Funny or Tragic?
As a professional graphic designer you do your best in trying to meet the needs of your clients. But sometimes it seems that they don't understand your concepts or your talent. Have you ever felt like doing this?
This movie scene is from the tense confrontation between Tom Cruise's character and Jack Nicholson's character in the movie, A Few Good Men. Of course the dialogue between the two is cleverly overdubbed.
In this instance Nicholson plays the role of a graphic designer fighting for his creative license by dressing down a junior designer. Nicholson presents his credentials as seasoned designer and is outraged that his judgment has been criticized.
But in the real world is such an outburst necessary or warranted?
Solve the Problem
Joel Spolsky, founder of Fog Creek Software has this to say about customers:
"When customers have a problem and you fix it, they're actually going to be even more satisfied than if they never had a problem in the first place.
"So when someone calls [us], and immediately gets through to a human, with no voice mail or phone menus, and that person turns out to be nice and friendly and actually solves their problem, they're apt to think even more highly of us..."
Graphic Design Schools and Problem Solving
Although an education at a graphic design college means necessary career training it also may prepare you for problem solving. Clients come to you to solve a graphic design need or problem.
You can be prepared to solve these problems by utilizing all that you have learned in graphic design school to produce a unique visual and graphic solution.
Never forget that design knowledge is important but that action combined with this knowledge is wisdom and good business.
Attention to detail, or a lack thereof, can make the difference between a great graphic design or something that draws unintentional smiles. Next time we meet we'll go over the importance of looking out for the "small stuff" when creating your pieces.
Until then, keep on designing!