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Gotcha! Graphic Design Advertising Mistakes - Part II

love-and-hate
It's a Love Hate Relationship
After graduating from  graphic design school, being employed in work that incorporates your design skills and creativity can be fulfilling. You can reach mountain top experiences when you design something fantastic.

On the flip, you can enter dark, shadowy areas when your designs falter or even worse, are flawed.

One graphic designer expressed this love/hate situation by saying:
.

"I love the comment, 'You must love designing for a living.' At that point I usually start to laugh or break into uncontrollable tears."

- Andrew Lewis, art director, designer, and artist

In this installment of Gotcha! Graphic Design Advertising Mistakes we'll display actual ad mistakes taken from websites, magazine ads, and brochures. A great big "thanks" to the members of photoshopdisasters.com for digging up many of these examples in our Gotcha! series.

Enjoy and have fun!
.
300  - The Movie
This action thriller film was an adaptation of  Frank Miller's comic book mini-series of the historical Battle of Thermopylae (480 BC). During this event a small army of Spartans held off a barrage of attacks by overpowering Persian forces.

Here is the DVD box art:
...............................................300-dvd-box-art

But What is Wrong? (Click on Image)
At first glance everything appears to be correct. But upon closer inspection the sword held by the main character isn't being held at all. The hand seems to be gripping a handle that isn't connected to the blade.
.
Santander Bank
.........................santander-agency-ad
The international banking institution, Santander, is headquartered in the UK. The photo is from their website and displays a group of people posing as staff members. They all look pleasant and professional.

But What is Wrong? (Click on Image)
Although the group photo looks inviting, some of the images of people have been inserted through Photoshop. You'll notice that the woman with the red skirt has legs that mysteriously meld into the back of the woman in front. Her legs also never reach the floor.

Other problems concern improper use of the magic wand feature in cutting out portions of background and various other cut and paste errors.
.
Moët and Chandon Champagne
........................moet-and-chandon
Most special celebrations start with a bottle of bubbly. Moët and Chandon have been producing fine champagne for over 260 years. This advertisement displays the effervescence of one of its sparkling wines.

But What is Wrong? (Click on Image)
The photo of the product is well lit and composed nicely. The champagne looks good enough to drink and the bubbles...are rising in an oblique angle to counteract gravity!

The simple mistake of not paying attention to the superimposed image of the sparkling beverage and the bubble orientation makes the ad a little less believable.

jumping-dog-2Look Before You Leap
We hope you've had as much fun with this series as we have. And hopefully, these examples not only make us smile, but make us more aware of the details when we design.

Graphic design schools and colleges provide the education needed to become successful graphic designers, but responsibility for good attention to details falls upon the designer.

Until next time, keep on designing!


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Graphic Design, Bachelor of Science (Online)
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
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A.S. - Digital Design
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Southern Technical College provides education and training in a variety of medical and technical areas that enable graduates to obtain entry-level employment. As a student at Southern Technical College, you will have the opportunity learn in several different ways.

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Visual Design (Part Time)
General Assembly , Los Angeles

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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Web Site and Graphic Design - Associate Degree
  • Recognized on the President's Higher Education Community Service Honor Roll every year from 2010-2014
  • Day and evening classes are available for flexible scheduling.
  • Offers bachelor’s, associate, and diploma programs in business, culinary arts, criminal justice, cosmetology, and more.
  • Takes a unique “Focused Learning” approach, where students typically take only one class per month to concentrate on one subject with one faculty member at a time.
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Master of Fine Arts: Graphic Design
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
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  • Accredited
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