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Gotcha! Graphic Design Advertising Mistakes - Part II

love-and-hate
It's a Love Hate Relationship
After graduating from  graphic design school, being employed in work that incorporates your design skills and creativity can be fulfilling. You can reach mountain top experiences when you design something fantastic.

On the flip, you can enter dark, shadowy areas when your designs falter or even worse, are flawed.

One graphic designer expressed this love/hate situation by saying:
.

"I love the comment, 'You must love designing for a living.' At that point I usually start to laugh or break into uncontrollable tears."

- Andrew Lewis, art director, designer, and artist

In this installment of Gotcha! Graphic Design Advertising Mistakes we'll display actual ad mistakes taken from websites, magazine ads, and brochures. A great big "thanks" to the members of photoshopdisasters.com for digging up many of these examples in our Gotcha! series.

Enjoy and have fun!
.
300  - The Movie
This action thriller film was an adaptation of  Frank Miller's comic book mini-series of the historical Battle of Thermopylae (480 BC). During this event a small army of Spartans held off a barrage of attacks by overpowering Persian forces.

Here is the DVD box art:
...............................................300-dvd-box-art

But What is Wrong? (Click on Image)
At first glance everything appears to be correct. But upon closer inspection the sword held by the main character isn't being held at all. The hand seems to be gripping a handle that isn't connected to the blade.
.
Santander Bank
.........................santander-agency-ad
The international banking institution, Santander, is headquartered in the UK. The photo is from their website and displays a group of people posing as staff members. They all look pleasant and professional.

But What is Wrong? (Click on Image)
Although the group photo looks inviting, some of the images of people have been inserted through Photoshop. You'll notice that the woman with the red skirt has legs that mysteriously meld into the back of the woman in front. Her legs also never reach the floor.

Other problems concern improper use of the magic wand feature in cutting out portions of background and various other cut and paste errors.
.
Moët and Chandon Champagne
........................moet-and-chandon
Most special celebrations start with a bottle of bubbly. Moët and Chandon have been producing fine champagne for over 260 years. This advertisement displays the effervescence of one of its sparkling wines.

But What is Wrong? (Click on Image)
The photo of the product is well lit and composed nicely. The champagne looks good enough to drink and the bubbles...are rising in an oblique angle to counteract gravity!

The simple mistake of not paying attention to the superimposed image of the sparkling beverage and the bubble orientation makes the ad a little less believable.

jumping-dog-2Look Before You Leap
We hope you've had as much fun with this series as we have. And hopefully, these examples not only make us smile, but make us more aware of the details when we design.

Graphic design schools and colleges provide the education needed to become successful graphic designers, but responsibility for good attention to details falls upon the designer.

Until next time, keep on designing!


Schools and Colleges offering design degrees:

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Graphic & Web Design (BFA)
  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
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Web Design & Development
ECPI University , North Charleston
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
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Graphic Design, Bachelor of Science (Online)
  • Campus-based and online degrees include Computer Animation (BS), Digital Arts and Design (BS), Graphic Design (BS), and more
  • Students take ongoing portfolio courses that allow them to build and refine their design portfolio
  • Courses teach skills such as advertising, branding, visual messaging, and concept design
  • Curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement
  • Online Courses
Graphic Arts (AAS)
  • Offers several scholarship opportunities for students who qualify.
  • Laptop computers are issued to each student at the beginning of their program.
  • Provides programs in health care, business, information technology, and graphic arts.
  • Respiratory Therapy program is accredited by the Commission on Accreditation for Respiratory Care (CoARC).
  • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).

Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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Associate Degree-Computer Graphics and Design
  • Features a public spa where massage students can get real-world experience.
  • Honored by the PennSuburban Chamber of Commerce as Business of the Century in 2013.
  • New terms start every 10 weeks.
  • Accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).
  • Main campus is located in North Wales, Pennsylvania, with satellite campuses in Phoenixville and Warminster.
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  • Accredited
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