Successful Web Design: It's Like Music
Sometimes Less Is More
The great composer, Beethoven, is often noted for his rich orchestral compositions. But as gifted and talented as Beethoven was, he understood while every musical instrument was available for use, he didn't have to write parts for all of them all of the time; he also wrote relatively simple piano solos and pieces for smaller ensembles.
Composing Music and Composing Websites
A parallel can be drawn for web designing--you may have at your disposal flash animations, frames, multiple links, bright graphics, hundreds of fonts and background images, but that doesn't mean you have to use all of them while "composing" your website. Web design is more than the whole of its parts; successful web design means understanding what is appropriate and fitting for any particular project.
Functionality, Appeal, Simplicity, Texture (F.A.S.T)
Have you visited websites that were difficult or extremely hard to navigate? Most likely, you left that site in under a minute. To design an effective website, it must function properly, be simple enough for anyone to navigate, have aesthetic appeal for visitors, and offer interesting textures in the form of color palettes, fonts, graphics, and images.
Match the Mood of the Website With the Content
As a web designer, you are an artist commissioned to produce a piece that your client is happy with. If your client runs a business, take into account what sort of business it is. If it is a children's clothes outlet, design the site accordingly. Be sensitive to what the website should represent. You and your client are likely to be much happier.