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Fashion Design: Size Really Does Matter

fashion-design-handsA fashion designer's dream is to eventually develop and sell a successful line of apparel. But in order to do this, an accurate pulse on what the public wants is essential.

In 2002, fashion designers literally sized themselves out of the market by producing garments that failed to fit (literally) the needs of consumers. Shoppers who visited their local clothing stores knew this was true. While the size tag on any particular piece of clothing said "medium," "large," or "small," it was a fact of life that buyers had to try on numerous garments before finding one that fit properly within their size category.

"…Sure, right now, people have less money. But they still want to buy clothes. They still want to update their wardrobes. They just aren't finding what they want, and when they do, often it doesn't fit. And if it doesn't fit, forget it." --Marshal Cohen, senior industry analyst of research firm NPD.

fashion-design-sketchLesson learned: Consumers are more demanding, and the one-size-fits-all philosophy is no longer valid. Today, the fashion industry is struggling to regain market share, and ironically enough, the glimmer of success it is experiencing is in fitted jeans. The premium jean market saw an incredible sales growth of 17% during 2008 and continues to grow though 2009, while other apparel lines are languishing.

"With the newfound focus on fit by some of the commodity brands coupled with women's never ending quest for the perfect pair of jeans, the passion for denim is alive and well," said Cohen.

For a long time, clothes manufactures used to base their clothing lines on standards for body shapes from antiquated 1940s statistics. This has changed and current geographic and demographic data about buyers such as gender, ethnicity, race, and education are crucial in understanding what the consumer wants. While designing cutting edge fashion is good, attention to the most obvious requirement for clothes, a proper fit, is something that cannot be overlooked by today's fashion designers.


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Fashion Design (BFA)
  • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
  • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
  • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
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AS Fashion Merchandising
Give your career a boost with an education from Southern New Hampshire University. We offer certificates, bachelor's, master's, and doctoral degrees in over 100 programs in a wide variety of subjects.
  • Online Courses
  • Aims to prepare students for a successful career in the Barbering/Hair Stylist industry.
  • Students can gain real-world experience through the school’s public salon.
  • With classes starting weekly, students can begin their program as soon as they’re ready.
  • The Barber/Hair Stylist and Teacher/ Manager/ Instructor programs are available.
  • 3 campus locations are available throughout Little Rock, Arkansas.
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Master of Business of Fashion
  • Ranked among the Best Business Schools in 2015 by U.S. News and World Report.
  • Ranked the #1 Public MBA program in the NYC region in 2014 by the U.S. News and World Report.
  • Educates about 4,500 undergraduate and graduate students per academic year at two campuses in New Jersey as well as five satellite locations in New Jersey and Singapore.
  • The only public university in New Jersey in the Association of American Universities (AAU), a group comprising of North America’s 63 leading research universities.
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  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
AAS in Business Administration - Retail Management
  • Ranked among the Best Online Bachelor’s Programs in 2015 by U.S. News and World Report.
  • Lets undergrad students try classes before paying any tuition.
  • Has an average class sizes of 18 for undergraduate and 13 for graduate-level courses.
  • Offers numerous scholarship opportunities that can help students save up to $750 per term on their tuition.
  • Tends to educate degree-seeking online and campus-based students who are adult learners with families and students who work while pursuing higher education.
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  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits