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Fashion Design: Size Really Does Matter

fashion-design-handsA fashion designer's dream is to eventually develop and sell a successful line of apparel. But in order to do this, an accurate pulse on what the public wants is essential.

In 2002, fashion designers literally sized themselves out of the market by producing garments that failed to fit (literally) the needs of consumers. Shoppers who visited their local clothing stores knew this was true. While the size tag on any particular piece of clothing said "medium," "large," or "small," it was a fact of life that buyers had to try on numerous garments before finding one that fit properly within their size category.

"…Sure, right now, people have less money. But they still want to buy clothes. They still want to update their wardrobes. They just aren't finding what they want, and when they do, often it doesn't fit. And if it doesn't fit, forget it." --Marshal Cohen, senior industry analyst of research firm NPD.

fashion-design-sketchLesson learned: Consumers are more demanding, and the one-size-fits-all philosophy is no longer valid. Today, the fashion industry is struggling to regain market share, and ironically enough, the glimmer of success it is experiencing is in fitted jeans. The premium jean market saw sales growth of 17% during 2008 and continues to grow though 2009, while other apparel lines are languishing.

"With the newfound focus on fit by some of the commodity brands coupled with women's never ending quest for the perfect pair of jeans, the passion for denim is alive and well," said Cohen.

For a long time, clothes manufactures used to base their clothing lines on standards for body shapes from antiquated 1940's statistics. This has changed and current geographic and demographic data about buyers such as gender, ethnicity, race, and education are crucial in understanding what the consumer wants. While designing cutting-edge fashion is good, attention to the most obvious requirement for clothes, a proper fit, is something that cannot be overlooked by today's fashion designers.


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Fashion Design (BFA)
  • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
  • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
  • Offers programs in design, media arts, fashion, and culinary.
  • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
  • Over 50 campus locations nationwide.
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  • Accredited
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
AAS in Fashion Marketing & Management
Berkeley College , White Plains
  • Ranked among the Best Online Bachelor's Degree Programs in 2018 by the U.S. News & World Report.
  • Admits students throughout the year with quarterly start dates in January, April, July, and September.
  • Provides faculty-monitored internships or job-related assignments.
  • Offers associate and bachelor degree programs in business, design, health, plus certificate programs in practical nurse, medical assistant, and more.
  • Preparing students for professional and personal success since 1931.
  • Over $45 million in Berkeley College institutional aid was provided to qualified students during the 2017-2018 award year.
  • Over 7,000 students (more than 440 international students, representing nearly 75 countries).
  • 3,000+ students took at least one online class in fall 2017
  • Berkeley College named a "Best of the Best" by U.S. Veterans Magazine; 2014-2015, 2017-2018
  • Berkeley College ranked first in its category in Overall Mobility Index, 2017 – The New York Times
  • Best Online Bachelor’s Programs, 2014-2018 – U.S. News & World Report
  • USDLA/Quality Standards Certification, 2013-2017 – United States Distance Learning Association
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  • Accredited
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits