The purpose of this competition is to create an online campaign design for Millennium Promise, a non-profit organization with the mission to achieve the United Nations Millennium Development Goals – eight globally endorsed objectives that address the many aspects of extreme poverty – in Africa by 2015. Millennium Promise works with impoverished communities, national and local governments and partner organizations to implement high-impact programs aimed at transforming lives on the African continent and engaging donor nations, corporations and the general public in the effort.

This competition calls for the design of a new media campaign that promotes public awareness of the Millennium Development Goals (”MDGs,” provided at the competition site). The aim of the campaign is to prompt the general public to do what they can to support the cause and urge their leaders to stick to their commitment to the MDGs. The campaign needs to be web-based. It should be designed to reach as wide and global an audience as possible on the Internet, and as such anything of a “viral” nature is encouraged – but the campaign can only be represented using the Entry Provisions stated at the site and in the Entry Rules.

Early entry deadline is Tuesday June 17 2008 at 6:00pm UTC (Universal Coordinated Time).