| 28 August 2008 |
Born in London in 2001, Lowlife set out to conquer an untouched market that brought the waistline to the forefront of fashion. In Conquering the belt market with their range of edgy designs, they have been embraced by an ever-expanding family of musicians,tattooists, skateboarders, BMXers, artists and designers. By absorbing these influences, flirting with pop culture and encouraging creative independence, Lowlife continues to expand and evolve. Lowlife is distributed in 19 countries and is sold in over 700 stores worldwide.
How often do you get to design a belt for one of the leading names in alternative fashion? Not very often, that’s when! Don’t Panic wanted to do something really different this time, so they had a word with Lowlife. Best known for their wide collection of eye-catching belts, they have offered up a blank canvas (well, belt) for a Don’t Panic reader’s design. This will then be put into production (subject to Lowlife’s discretion) to be seen and sold throughout the land, and the winner will also get a bunch of Lowlife gear. With bands including The Subways, In Flames, Gallows and Fucked Up all sporting Lowlife wear, your designs could end up on stages around the world!
Competition closes 28 August 2008. Visit the site for the full brief and design template.