Sony Pictures Home Entertainment and Blu-ray are changing the way you watch movies! Be part of the ultimate in high definition by creating your own poster, ad or video for Blu-ray. Sony encounrages you to design an original, exciting and passionate expression of why Blu-ray offers the best movie experience with its high definition, better-than-cable or satellite quality, better picture than DVD and pure hi-def audio. Come up with an incredible idea as well as the tagline, “Why Blu?” and you could win amaing Sony prizes including a Sony PlayStation 3 with built-in Blu-ray Disc Player and $250 cash or scholarship.

Deadline is 30 July 2008 at 11:30 pm PST. Visit the site to learn more.