This year, One Show provides industry ringside seats for Mexican wrestler themed extravaganza.

On May 9, the One Show Interactive awards, the industry’s most prestigious awards competition, will become more interactive than ever as they honor the year’s best digital media and web design. In celebration of the fascinating world of Luchadores, the striking and mysterious masked wrestlers of Mexico, they will install a regulation-sized wrestling ring right in the middle of New York City’s Nokia Theatre.

“Bloody fights, killer instincts, masochistic contenders dressed in outrageous outfits— isn’t this a typical day at the office for the industry’s interactive leaders?” laughs Kevin Swanepoel, President of The One Club. “Seriously, this year’s theme is a literal interpretation of the battles creatives wage everyday—against themselves, the industry, the zeitgeist, you name it. You can’t get any more interactive than putting a small agency in the ring with a big industry and letting them duke it out. We’ve been doing just that with One Show Interactive for eleven years now, and let me tell you, the results can be very surprising.”

Reflecting the ever-expanding realm of online and interactive work, One Show Interactive features cutting-edge categories like Microsites, New Media Innovation and Development and a brand new category making its debut this year, Online Branded Content. Contenders for the coveted 2008 One Show Interactive awards will be judged in New York from March 24-27 by a jury hailing from 10 countries and helmed by Will McGinness, Jury Chairman and Executive Creative Director at Goodby, Silverstein & Partners, San Francisco.

At last year’s One Show Interactive top honors went to R/GA agency for its Branded Application and website “Nike+” for client Nike. Nike was also named as the 2007 Client of the Year due to their re-emergence as a leader in creative advertising. This year 3,139 entries from more than 60 countries were submitted.

The blood-slinging begins at www.showdowninteractive.com.

For more information about The One Club and One Show Interactive, please contact Meredith Turner or Diane Stefani at 212.255.8455 or meredith AT rosengrouppr.com and diane AT rosengrouppr.com.

About The One Club:

The One Club is the world’s foremost non-profit organization for the recognition and promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three annual awards competitions: the One Show, One Show Design and One Show Interactive, which culminate in awards ceremonies held in New York City each May.

As part of The One Club’s mission to support the next generation of advertising professionals, the non-profit organization nurtures emerging talent through scholarships, portfolio reviews and an annual student exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the quarterly one.a magazine and the One Show, One Show Interactive and One Show Design annuals.