Internet users from all over the world are being given the chance to design a new logo (mascot) for the social bookmarking portal.

Mister Wong is on the search for a new logo. In a worldwide contest, Europe’s largest social bookmarking service is searching for a new optical identity. On all six portals in Chinese, Russian, French, German, Spanish, and English, web designers, graphic artists, and anyone interested are being called upon to participate in one of the biggest ‘crowdsourcing’ actions so far. After a user voting, an international jury will choose the top three designs. The winning logo will be used on all of Mister Wong’s international portals and the winners will receive $12,000 altogether.

As a true web2.0 service, the social bookmarking portal wants its users to take part in the decision process, “We felt that a worldwide contest was the best way to get our users involved in the design and the decision of our new logo,” stated Founder and CEO of construktiv, Kai Tietjen.

Interested participants can register on the website
http://www.mister-wong.com/contest/index.php?lg=en. As of today, contestants until 17 September to design and upload their logo to the site. The submitted logos will then be displayed for all Mister Wong users to vote on. The best 12 designs chosen in the user voting will then be voted on by an international jury of web2.0 experts and design specialists.

Jury Members:

• Prof. Peter Rea - Design professor and the chairman of the International Conference Profile Intermedia
• Inga Düker - Art Director, IBM Center for Solution Innovation Hamburg
• Andreas Milles - Brand Evangelist (Teamleader Brand & Communications)at Spreadshirt
• Daniela Hinrichs - Press spokesperson for XING AG and responsible for corporate communications and press relations work worldwide.
• Svetlana Gladkova - Managing Editor of Profy.com - a web2.0 blog
• Drew Benvie - Director at the international technology PR agency Hotwire and blogs for TechCrunchUK
• Ouriel Ohayon - General Manager of LightSpeed Gemini Internet Lab, an Israeli VC. He’s also the editor of the French version of TechCrunch and of his personal blog
• Cunqing Li - Founder of the Chinese social news service diglog.com

Contest Consultancy: Matias Roskos, VOda Community- & Crowdsourcing Agency

Mister Wong

In March 2006 the German version of the social bookmarking portal Mister Wong (www.mister-wong.de) was launched online. Since then, the portal has seen a rapid expansion, is the market leader in Europe and number two worldwide in social bookmarking sites. In Germany, the portal belongs to the top 50 visited websites. Over 2 million bookmarks have already been saved by users. In July, the service had 2.4 million unique
visitors in Germany alone.

Social Bookmarking

Mister Wong allows websites to be saved with tags. With an account, one has access to their bookmarks anywhere online, whether at home, university, internet cafe, or work. Through the saved bookmarks of all users, a human regulated directory of websites is created, which can, in many ways, deliver better search results than the classical search engines.