To celebrate the 50th anniversary of the Helvetica typeface, Linotype invites designers worldwide to take part in the Helvetica NOW poster contest. This contest invites participants to design a poster, which will investigate the role of type in modern day life, and the way that typography – and Helvetica – affects our perception of the environment. The message and the visual exploration of Helvetica’s presence in our lives are open to every designer’s interpretation, and the use of photography is allowed.

The winners will be selected by popular vote. The voting will be carried out online at www.linotype.com/helveticaNOW starting in mid-October 2007. The winners will be announced in the January 2008 issue of the LinoLetter. Submit entries from July 4–October 4, 2007.