| 10 December 2007 |
The newest of GD USA competitions puts the spotlight on increasingly critical elements - packaging and instore graphics - that make the difference in how, when and where consumers make the purchasing decision. The competition arises from the backdrop of a cluttered and competitive communications environment in which manufacturers, marketers and retailers are challenged as never before to convey their message, to differentiate themselves and their products. In the inaugural 2006 competition, they had hundreds of exceptional entries running the gamut from packaging to point-of-sale to posters to shopping bags to store signage and branding.
Winners will receive an embossed Certificate of Excellence for each piece selected and become eligible for reproduction in our new Package and Instore Design Awards Annual to be published in March and which will be seen by more than 100,000 at ad agencies, graphic design firms, inhouse departments and more during the course of the year.
Deadline is 10 December 2007. Visit the site to learn more.