At right: Cyndi Lauper and Janet from Janet Jewelry.

My sweetie has fallen for another woman, although she’s married and has a kid. It appears that her business practices are what won him over, and I’ve become smitten with this woman as well. Although she’s designed jewelry for the likes of Cyndi Lauper, Janet treats us ordinary folks with the same royal treatment.

Here’s what happened: About two years ago, my sweetie purchased a few items for me from Janet’s website. One item, a necklace (seen here), was a huge hit with me. But, the chain was fragile and after I wore it everyday for over a year (even in the shower), it finally broke. When a chain was re-ordered from Janet this past week, she had the original order on file and she knew exactly which chain to deliver. When her mail pickup was interrupted, she sent an email immediately to let us know that the chain would be delayed a day. She then went to the post office personally to mail the order off to us.

When the chain arrived today, we encountered a personal note (with a smiley face drawn on it) and a real candy cane sealed with a holiday message and her business card. While some businesses would simply put the chain in an envelope, Janet packed it nicely in a little box imprinted with her logo and wrapped the box in a ribbon. She then wrapped that box in bubble wrap and sealed it with clear packing tape. You might think that Fort Knox was in that box! She also sent along three different postcards that showcased her work - a great tool for viral marketing, along with a card for a 10% discount on our next purchase.

Janet - thank you for your wonderful treatment. You know how to run a business! I had to let you know that you’ve won us over, even though your jewelry designs provide enough justification for a return visit anyway. Happy holidays!