Internet Ad Competition 2007
oThe Web Marketing Association announces the launched of its fifth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is 31 January 2007.
"We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management," said William Rice, president of the Web Marketing Association, Inc. "As spending for online advertising continues to explode, it is important to make sure the ads delivered to advertisers are up to the challenge."
2006 Best of Show Awards were awarded in each of the online medium categories. Last year's winners include:
- Disney Online for Kellogg's Fruit Streamers Mini-site (Best Ads the Client Did Not Pick)
- Kel Geddes Management Ltd for The Official Anne Geddes Website Email (Best of Show Email Message)
- ThinData Inc. for Building a Better Member Email (Best of Show Email Message Campaign)
- OER_Satama for Scream mail (Best of Show Integrated ad campaign)
- Aristotle for Keowee Falls Interactive Tour (Best of Show Interactive Application)
- Beyond Interactive for 3M Breast Cancer Awareness (Best of Show Microsite/Landing Page)
- Cheil Communications America for Cocktail Shaker (Best of Show Online ad)
- Foote Cone & Belding for Above The Influence (Best of Show Online Campaign)
- Scudder Investments for Scudder Participant e-Newsletter (Best of Show Online Newsletter Campaign)
- Walt Disney Parks and Resorts for Block Party Bash (Best of Show Rich Media Online Ad)
- Geary Interactive for 24 Sweepstakes (Best of Show Rich Media Online Campaign)
For the second year in a row, TMX Communications of Conshohocken, PA was recognized with the 2006 Top Agency Award, winning 13 IAC Awards. Their awards included 12 Best of Industry awards and an Outstanding award. In 2005, TMX Communications shared the Top Agency Award with Organic, Inc.
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is 31 January 2007 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page and integrated ad campaign and ads the client did not choose.Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from 1 January 2006 through 31 January 2007.
Judging for the IAC Awards will take place in February, 2007, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2007. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2007 Internet Advertising Competition Awards are sponsored by BURST!Media, AdRants, ad:tech, ExactTarget, Small Army, OMMA, PR Web, NewsUSA, , Misukanis & Odden, Top Rank Online Marketing, SimpleFeed, WebSite Services Magazine and www.YourPhotoOnChocolate.com.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its tenth year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.